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NameProtect and MasterCard unite to combat online fraud, phishing

NameProtect and MasterCard unite to combat online fraud, phishing

Laptop Battery By Kristin V. Johnson • 07/12/04 Operation STOP IT aimed at protecting businesses

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Thinkpad MADISON, Wis. NameProtect, a Wisconsin company, has teamed up with MasterCard to help battle online identity theft and phishing schemes within the financial services industry.

Even as the Internet improves our lives, electronic threats from spam, borne viruses, fraud, identity theft, and other phishing scams are becoming more pervasive.

Microsoft Under the arrangement, NameProtect will use its technology to identify online credit-card trading rings, phishing scams and other forms of payment fraud. Phishing describes the act of an individual posing as an authority figure, usually a bank IT representative, in an e-mail that directs customers to a bogus Web site to submit their financial data. NameProtect will relay its findings back to MasterCard in real time, which will then report illegal activities to the proper authorities.

mail theft, dumpster diving, phishing scams and how to prevent identity fraud at Identity.privacymatters.com

Laptop Computers The primary goal [of the partnership] is to ensure confidence in the online environment, said Mark McLane, chief executive officer of NameProtect. Obviously the financial services industry has a great deal invested in the growth of online transactions. In order to ensure consumer confidence in those transactions, aggressive behavior needs to happen.

Chip and PIN (Personal Identification Number) technology is an initiative agreed to by Visa, MasterCard and Europay. Instead of signing for purchases, you need to use a PIN in exactly the same way as you do with debit cards. It was introduced as a way to combat credit card fraud. When France introduced a similar security system, domestic fraud fell by 78%.

Laptop Computer The fruit of this joint venture, Operation STOP IT, is an online fraud detection program co-developed by MasterCard and NameProtect. It is designed to reduce organizations vulnerability to online attacks, mitigate fraud losses and protect brand integrity.

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Desktop Computer The partnership comes at a time when online identity theft and fraud cases are increasing. According to the Anti-Phishing Working Group, unique attacks on companies are increasing 110 percent per month, up from 28 reported in November 2003 to 1,125 reported in April 2004. The financial services industry is the most-targeted industry for phishing attacks, the AWPG stated, representing 70.1 percent of all reported attacks in May.

Notebooks It has gotten much worse since the fall, said Peter Cassidy, research manager at AWPG. First, attacks that start out as hand-made artifacts, labors of obsession, in many cases, and end up as script packages and downloadable kits on the Internet that are passed around like baseball cards. At the same time, established organized crime groups have stepped in, joining the casual credit card fraudsters, script kiddies, spammers-gone-bad and the larger crowd of amateurs that are lured into this kind of crime because of its relative ease of execution and anonymity afforded by the Internet.

Lenovo According to McLane, MasterCards ability to report illegal activities to global authorities addresses perpetrators increasing sophistication. But, it cant all be up to professional fraud-busters.

Hard Drive I think its incumbent upon companies to do a better job of protecting their brand in terms of its use in the market place. Also there is an education piece to program, but the most important part of it is MasterCard is attempting to bring global law enforcement in there. These folks who do this are sophisticated and organized this global law enforcement is important.

Travelstar NameProtect is a Madison-based business that provides digital fraud detection and e-market intelligence.

Gateway _________
Kristin V. Johnson is the Associate Editor of WTN. She can be reached at kristin@wistechnology.com.

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