Improved Site Usability, Better Customer Service and Lower
Prices Expected to Drive 2004 Online Holiday Spending
Laptop Battery Rochester, N.Y. and NEW YORK November 8, 2004Goldman, Sachs,
& Co., Harris Interactive, and Nielsen//NetRatings today
announced their fourth annual alliance for the 2004 Holiday
eSpending Report. The eSpending Report, developed jointly by the
three companies, is based on a weekly national survey of
approximately 1,000 randomly selected online shoppers surveyed by
Harris Interactive. The eSpending report offers weekly insight on
online shopping and spending by market segment and tracks consumer
attitudes and motivations driving online shopping patterns.
The fourth annual proprietary eSpending survey will provide
important data points that will allow us to assess online consumer
spending levels, drivers of preference, and levels of satisfaction
throughout the important holiday season. We expect solid growth
during the holiday season, benefiting from the continued secular
shift to online shopping; however, we also anticipate increased
levels of competition among pure play online commerce companies,
brick and mortar companies, and comparison shopping companies
following two years of a benign competitive environment said
Anthony Noto, Internet and Entertainment analyst at Goldman
Sachs.
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Thinkpad Factors Driving the 2004 Shopping Season
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Microsoft Online holiday sales will continue to be a bright spot in retail
for 2004, but this years growth will likely decelerate from levels
achieved during the 2003 holiday season. Overarching factors
drawing shoppers online include increased comfort with online
shopping, greater category breadth, improved site usability, better
customer service, and competitive prices.
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Laptop Computers Competition for holiday sales dollars will be fierce this year,
said Heather Dougherty, senior Retail analyst, Nielsen//NetRatings.
Multi-channel retailers will continue pushing consumers to shop
across channels through emails touting sales promotions, savings,
and features such as in-store pick-up, which will drive shoppers
into stores for incremental revenue. Retailers also will seek to
drive online sales by encouraging shoppers to ship directly to
recipients through reduced cost and free shipping promotions.
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Laptop Computer It will be interesting to see from this coming seasons research
whether time and one-stop shopping will be factors related to
online shoppers use of the Web, said, Karen Chiarelli, director of
Technology Research, Harris Interactive. If results show they are,
then online retailers with a variety of retail partners and simple
checkout processes will likely have an edge.
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Desktop Computer Categories that could see the most growth this holiday season
include:
Notebooks * Toys and games, as larger retailers attempt to capture sales
from specialty players.
* Home and garden, as retailers introduce significant
functionality to their sites.
* Computers and consumer electronics, as shoppers seek detailed
product and price information before purchasing items.
* Brick and mortar retailer/apparel, as shoppers try out products
in-store before buying them online.
* Books, music and DVDs, driven by big-name holiday releases and
affordable price points.
Lenovo Looking Back at the 2003 Holiday Season
Hard Drive According to the third annual eSpending Report released in
January 2004, online shoppers spent a record $18.5 billion online,
excluding travel, during the 2003 holiday season, reflecting a 30
percent year-over-year increase in spending. The apparel,
toys/video games (hardware and software), consumer electronics,
computer hardware and peripherals, and videos/DVDs categories
generated the greatest revenue.
Travelstar Online shoppers spent $3.7 billion on apparel, $2.2 billion on
toys/video games (hardware and software), and $2 billion on
consumer electronics. Consumer hardware and peripherals also
attracted attention from online surfers generating revenue of $1.7
billion. Videos/DVDs also had a strong season last year with online
shoppers spending $1.6 billion.
Gateway About Goldman Sachs
Laptop Parts Goldman Sachs is a leading global investment banking, securities
and investment management firm that provides a wide range of
services worldwide to a substantial and diversified client base
that includes corporations, financial institutions, governments and
high net worth individuals. Founded in 1869, it is one of the
oldest and largest investment banking firms. The firm is
headquartered in New York and maintains offices in London,
Frankfurt, Tokyo, Hong Kong and other major financial centers
around the world.
Software About Harris Interactive
Hard Drives Harris Interactive Inc. (www.harrisinteractive.com), the 15th
largest and fastest-growing market research firm in the world, is a
Rochester, N.Y.-based global researchcompany that blends premier
strategic consulting with innovative and efficient methods of
investigation, analysis and application. Known for The Harris Poll
and for pioneering Internet-based research methods, Harris
Interactive conducts proprietary and public research to help its
clients achieve clear, material and enduring results.
Electronics Harris Interactive combines its intellectual capital, databases
and technology to advance market leadership through U.S. offices
and wholly owned subsidiaries: London-based HI Europe
(www.hieurope.com), Paris-based Novatris (www.novatris.com),
Tokyo-based Harris Interactive Japan, through newly acquired
WirthlinWorldwide (www.wirthlinworldwide.com), a Reston,
Virginia-based research and consultancy firm ranked 25th largest in
the world, and through an independent global network of affiliate
market research companies. EOE M/F/D/V.
Canon To become a member of the Harris Poll OnlineSM and be invited to
participate in future online surveys, visit
www.harrispollonline.com.
Desktop Pc About Nielsen//NetRatings
Desktop Computers Nielsen//NetRatings is the global standard for Internet audience
measurement and analysis and is the industry's premier source for
online advertising intelligence with its NetView, AdRelevance,
@Plan, WebRF, LemonAd, MegaPanel and SiteCensus services. Covering
70 percent of the world's Internet usage, the Nielsen//NetRatings
services offer syndicated Internet and digital media research
reports and custom-tailored data to help companies gain valuable
insight into their business. For more information, please visit
www.nielsen-netratings.com.
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