nFusion Selected as Integrated Marketing Agency for Toshiba's Digital Products Division
Integrated Approach to Demand Generation and Business Acumen Sited as Differentiators
AUSTIN, Texas--(BUSINESS WIRE)--April 6, 2004--
The Digital Products Division (DPD) of Toshiba America Information Systems Inc. announced today that it has selected nFusion Group, a results-oriented, integrated marketing agency for advertising, direct marketing and interactive programs.
"nFusion's integrated approach to demand generation is what Toshiba has needed," said Taro Hiyama, vice president of marketing for Toshiba DPD. "Their knowledge of our business and their approach to communications make them an ideal marketing partner."
"We are very pleased to extend our relationship with Toshiba and work with such a professional team," stated John Ellett, CEO of nFusion. "We look forward to a strong relationship that creates integrated marketing programs that match the quality and innovative products that have made them a leading force in the mobile computing industry. We are excited to bring our integrated model and experience to bear on stimulating additional demand for Toshiba's award-winning notebooks and projectors."
About the nFusion Group
nFusion is a new breed of agency committed to creating demand and delivering results through truly integrated marketing programs. Founded by three former Dell Computer Corp. executives with more than 70 years of combined sales and marketing experience, nFusion creates demand and drives sales with strategically integrated, creatively inspired marketing campaigns. Services include demand generation planning, advertising, direct marketing, e-marketing, sales support tools and Web systems development. nFusion provides marketing services for a variety of industries ranging from technology and consumer electronics to health care, real estate and not-for-profit organizations. For more information, visit www.nFusion.com
About Toshiba America Information Systems Inc. (TAIS)
Headquartered in Irvine, Calif., TAIS is comprised of three divisions: Digital Products Division, Digital Solutions Division and the Storage Device Division. Together, the three divisions provide mobile products and solutions, communications, storage and imaging products and services. Products include industry-leading portable computers, PDAs, projectors, DVD/CD recordable products and hard disk drives for computers, telephony products, digital imaging systems, cable modems, wireless solutions and services.
TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America Inc., a subsidiary of Toshiba Corporation, which is a world leader in high technology and integrated manufacturing of electrical and electronic components, products and systems. Toshiba has global sales of over $47 billion and more than 300 subsidiaries and affiliates worldwide. For more information visit the company's website at www.toshiba.com.
Contacts
nFusion Group, Austin
Reader Contact:
John Ellett, 512-479-4657
jellett@nfusion.com
or
Media Contact:
Tad Druart, 512-497-9880
Tdruart@austin.rr.com
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