BLOCKBUSTER Online and Avenue A/Razorfish Produce Summer Smash Hit Digital Marketing Campaign
Campaign Set to Launch This Week Designed to Promote BLOCKBUSTER Online's New DVD Rental Service
SEATTLE & DALLAS--(BUSINESS WIRE)--Aug. 16, 2004-- Avenue A/Razorfish (www.aa-rf.com), the largest independent interactive agency and an operating unit of aQuantive, Inc. (Nasdaq:AQNT), today announced its selection by BLOCKBUSTER Online as the premiere in-home entertainment provider's digital marketing agency.
On the heels of last week's launch of BLOCKBUSTER Online(TM), The Movie Store At Your Door(TM) internet movie rental service, Avenue A/Razorfish will later this week launch a comprehensive digital marketing campaign, including media across leading websites such as Excite, iVillage, American Greetings Network and AtomShockwave, to introduce the company's new service offering online. Sponsored search campaigns utilizing the two leading providers have already launched.
"We're very excited about the launch of BLOCKBUSTER Online and subsequent rollout of our interactive marketing campaign," said Shane Evangelist, senior vice president and general manager, BLOCKBUSTER Online. "The online audience is a key target for us and we believe that the high-quality digital marketing campaign produced for us by Avenue A/Razorfish will help BLOCKBUSTER Online succeed."
"We're pleased to have the opportunity to market BLOCKBUSTER Online," said David Friedman, president of Avenue A/Razorfish's Central Region, which includes offices in Chicago and Austin. "We are excited about the rollout of BLOCKBUSTER Online's digital marketing campaign later this week and look forward to working together to reach their advertising goals."
BLOCKBUSTER Online's DVD rental service is available for a low monthly fee of $19.99, giving customers unlimited DVD rentals with no extended viewing fees, up to three out at a time, plus two free in-store movie rental coupons per month. For more information visit http://www.blockbuster.com.
About Avenue A/Razorfish
Avenue A/Razorfish (www.aa-rf.com) is the largest independent interactive agency and an operating unit of aQuantive, Inc. (Nasdaq:AQNT), a digital marketing services and technology company. Avenue A/Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning media planning and buying, search engine marketing, customer targeting and profiling, world-class creative, design and implementation of web-based systems, and integrated marketing programs. Avenue A/Razorfish operates three regions -- East, West and Central -- with offices located in major U.S. markets, including New York, Chicago, San Francisco and Seattle. Clients include AstraZeneca, Best Buy, Kraft, Microsoft/MSN, WeightWatchers.com and Wells Fargo. Avenue A/Razorfish utilizes online advertising technology provided by Atlas DMT, also an aQuantive, Inc. family member. aQuantive, Inc. and all of its operating units are committed to Internet privacy. Atlas DMT is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org.
About Blockbuster
Blockbuster Inc. (NYSE:BBI) is a publicly traded subsidiary of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B) and a leading global provider of in-home movie and game entertainment, with nearly 9,000 stores throughout the Americas, Europe, Asia and Australia. The Company may be accessed worldwide at blockbuster.com. Viacom is a leading global media company, with preeminent positions in broadcast and cable television, radio, outdoor advertising and online.
Contacts
aQuantive, Inc.
Angela Gamba, 206-816-8245
angela.gamba@aquantive.com
or
Blockbuster
Scott Withers, 214-854-3301
scott.withers@blockbuster.com
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