Visitors to About.com Gain Pricing Information on More Than 10.5 Million Products repair
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NEW YORK, NY (December 21, 2004) -- About.com, the leading online source for original consumer advice and information, today announced the continued build out of its commerce capabilities through a partnership with PriceGrabber.com, one of the Web's most innovative and trusted comparison shopping sites. With the integration of PriceGrabber features and services, About.com gives users the product and shopping information they need to make informed purchasing decisions. This functionality is a key part of About.com's publishing model that creates new interactions between content, advertising and now, commerce.
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"We identified commerce functionality as an integral piece to the About.com user experience. This capability enhances the value of our Guides and complements the environment both the content and advertising play in by delivering a single package of targeted content," said Peter Horan, CEO of About.com. "PriceGrabber is a logical next step that helps our users move from potential buyers to educated consumers who feel they've chosen the right product at the best available price."
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Currently, PriceGrabber provides comparative shopping information on more than 10.5 million products and is accessible throughout many of About.com's 23 content channels, including Shopping & Style, Home & Garden and Health & Fitness.
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Visitors seeking comparison shopping tips on About.com can link easily to the PriceGrabber engine through the "Compare Prices" tab and find the most competitive prices online, a valuable feature and extension to the rich package of original content and related advertising found on every page of About.com. The purchasing options enhance the product reviews, research, buying tips and top picks offered by the About.com Guides on everything from digital cameras to MP3 players to treadmills. Under terms of the partnership, PriceGrabber will be the sole provider of details on products, prices, stores and availability.
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"About.com provides consumers with practical, relevant information," said Ron LaPierre, vice president of business development at PriceGrabber. "As a flexible, comprehensive, and accurate shopping tool, PriceGrabber expands About.com's already robust content package by putting up-to-the-minute comparison shopping content at the fingertips of the more than 20 million users seeking actionable information on About.com every month."
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As topical experts, About.com's Guides develop and update one million pages of original content on more than 475 topic sites. The content is useful and relevant --particularly for shoppers - with great emphasis on in-depth coverage of what consumers need to know in order to choose a particular product or service. The PriceGrabber partnership solidifies About.com as a valued resource that helps consumers to not only find product advice and information but to purchase and save money.
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About About.com
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Founded in 1997, About.com is the leading online source for original consumer information and advice, and is part of PRIMEDIA, Inc., the leading targeted media company. As a top 10 Web property, About.com holds a valued role in the lives of more than 20 million Internet users. The success of About.com centers around a unique Guide System that features 23 content channels and promotes original content from more than 475 topical advisors or "Guides." The Guides are the heart and soul of the About.com experience, sharing their passions across 50,000+ topics and offering actionable information and advice that is always useful, practical and personally relevant. With more than 1 million pieces of original content and approximately 400 million page views per month, About.com's robust library stands as the largest of its kind on the Web today, maintaining its position as one of the Web's most popular destinations.
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About PriceGrabber
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PriceGrabber.com is a leader in comparison shopping and is widely recognized as one of the best and most useful sites on the Internet by industry leading publications including PC World(1) and PC Magazine(2). The company's web site is the starting point for savvy shoppers who value their time, money and privacy. PriceGrabber's innovative services include BottomLinePrice calculation, Storefronts marketplace, merchant ratings and reviews, detailed product information and reviews, side-by-side product comparisons and email notification of the best prices and availability on the Internet - making PriceGrabber a valuable ally for any shopper. For merchants, manufacturers and partners, PriceGrabber provides valuable visibility to an active population of shoppers. PriceGrabber's vast database of consumer comparison shopping habits is available for companies seeking in-depth product and market analysis. The company offers price comparison in English (at www.pricegrabber.com), Spanish (at www.preciomania.com) and Portuguese (at www.precomania.com) as well as international sites in Canada and the United Kingdom. PriceGrabber is headquartered in Los Angeles, CA.
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PriceGrabber is a registered trademark, and PriceGrabber.com and BottomLinePrice are trademarks of PriceGrabber.com, LLC. Other trademarks or registered trademarks are the property of their respective owners.
