Forrester Research Reveals The Most Trusted Consumer Technology Brands
Scorecard Rates 22 Consumer Electronics And Personal Computer Companies
Cambridge, Mass., April 3, 2006 . . . Bose, Dell, Sony, Panasonic, and Hewlett-Packard are the technology brands that score the highest with US consumers, according to a new survey by Forrester Research, Inc. (Nasdaq: FORR). Forrester's Technology Brand Scorecard evaluated 22 of the best-known consumer technology brands, based on the responses of more than 4,700 consumers.
data recovery
Forrester's third semiannual survey ranked consumer electronics and personal computer manufacturers on consumer trust, brand usage, and future purchase intent. A sample of the rankings:
About the IBM Research Division IBM Research is the world's largest information technology research organization, with about 3, 000 scientists and engineers in eight labs in six countries. IBM has produced more research breakthroughs than any other company in the IT industry. For rmation on IBM Research, //www.research.ibm.com. IBM
cisco
Computer memory is the quickest, cheapest, and easiest way to improve the performance of your system. Find RAM memory upgrades for desktops, laptops, servers, and printers all backed by a lifetime warranty and guaranteed compatible with your computer. Shipping is an everyday low price of $1.99! Computer Memory Outlet sells memory compatible with all leading computer manufacturers like Dell, Apple, Compaq, HP, Sony, IBM, Lenovo, and many more.”
keyboard
* Highest-rated companies: Bose, Dell, Sony, Panasonic, and Hewlett-Packard.
- Cloudmark Inc., grade messaging security, today announced the results of a survey conducted on its behalf by YouGov, which revealed that public confidence in consumer brands is dramatically affected by phishing attacks, with 42% of people surveyed feeling that their trust in a brand would be greatly reduced if they received a phishing email claiming to be from that company. The survey also showed that the majority of consumers feel that the responsibility for protection against phishing attacks lies with themselves, their service provider and the service provider that transported the phishing emails.
monitor
* Lowest-rated companies: Toshiba, Hitachi, Microsoft, Gateway, and LG.
If you®e looking for the best Laptop Computers, use our listings to compare a large number of Laptop Computer retailers selling top brand Laptop Computers. Compare Laptop Computer prices and product specifications, read user and expert reviews, or use our price comparison tools to find the right Laptop Computer for you! desktop
You searched for information on battery and laptop computer. Your new compaq laptop battery comes in a discharged condition and must be charged before use (refer to your computer manual for charging instructions). Of course, once you decide on the laptop computer battery you need, you will want to receive it right away. Plug battery pack into DC input of your laptop computer which is located in backside of laptop usually. Toshiba laptop battery laptop batteries, laptop battery, toshiba laptop battery, batteries for laptop computer.
infosys
A top finding: Americans' trust in consumer technology companies is eroding. Forrester believes that the decline in trust from 2003 to 2005 is due to ubiquitous technologies like PCs, HDTVs, and MP3 players reaching more price-conscious, mainstream consumers. That's a major challenge for tech companies that must now sell to tech-averse customers who demonstrate little brand loyalty.
refurbished laptops
wipro
"Trust is a powerful way to measure a brand's value and its ability to command a premium price or drive consumers into a higher-profit direct channel," said Forrester Vice President Ted Schadler. "A decline in trust causes brand erosion and price-driven purchase decisions, which in turn correlates with low market growth."
lap top
refurbished
Additional highlights include:
memory
intel
* Apple and TiVo are the only brands that enjoyed an increase in consumer trust between 2003 and 2005. But the results show a disconnect between the "Apple Computer" brand and the company's wildly popular iPod. In our survey, iPod owners did not appear to identify with the "Apple Computer" brand, which could impede the so-called "halo effect" that iPods might have on Macintosh sales.
as400
* Bose is a gem to be mined, with 10 million regular users today but more than 17 million consumers who aspire to use the brand.
averatec
* Despite brilliant growth in the past two years, Korean manufacturers such as Samsung and LG engender low consumer trust.
hardware
dual xeon
"The 2005 Technology Brand Scorecard" includes profiles of each brand's regular users and aspiring users, data that holds lessons for marketers seeking to reach new customers. The Forrester report is available to WholeView 2 clients and can be found at www.forrester.com.
storage
seagate
Forrester Research (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice about technology's impact on business and consumers. For 22 years, Forrester has been a thought leader and trusted advisor, helping global clients lead in their markets through its research, consulting, events, and peer-to-peer executive programs. For more information, visit www.forrester.com.
computer sales
Source: Forrester
