Leading Global Retailer Selects Mercent Commerce System to
Maximize Sales through Amazon.com and Leading
Online
Shopping Portals
Laptop Battery Seattle, WA November 2, 2004 Mercent, the single solution for
online marketplace retailing, announced today that its flagship
software product, Mercent Commerce System, has been selected by
GUESS? to merchandise and sell product at multiple online
marketplaces.
GUESS? sought a cost-effective software solution that would
increase online sales and reduce ongoing maintenance costs. We
selected Mercent for their ability to rapidly expand our online
sales efforts through Amazon.com and other leading shopping
portals, said Paul Marciano, Co-Chairman and Co-Chief Executive
Officer of GUESS?.
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Thinkpad Rob Garf, Senior Analyst for AMR Research, noted that Retailers
using e-commerce are now looking beyond their own site at the
millions of online shoppers that frequent marketplaces such as
Amazon.com and Yahoo! Shopping, and wondering how they can expand
brand and product visibility through these channels. Mercent gives
retailers a robust communication and data transformation system
that aggregates data from internal systems, and feeds the
information to external partners. This infrastructure lets them
merchandise more products, on more sites, more accurately. (AMR
Research Alert, September 28, 2004)
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Microsoft Mercent Opens New Sales Channels
Mercent Commerce System offers GUESS? faster and easier
integration with the Merchants@Amazon.com platform and nine
additional online marketplaces, as well as better control over the
selling and merchandising data exchanged with these marketplaces.
The solutions relational data store stages unique product and
promotional data for each online marketplace to maximize return on
merchandising investment. Mercent Commerce System facilitates the
automated, scheduled exchange of product, order, inventory,
fulfillment, and settlement data between GUESS?'s data center and
consumer marketplaces' Web services-based interfaces.
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Laptop Computers About Mercent
Founded by veterans of Amazon.com, Mercent is the single solution
for online marketplace retailing. Mercents flagship product,
Mercent Commerce System, allows multi-channel retailers to
effectively promote and sell products to more than 100 million
shoppers across 10 leading online consumer marketplaces through one
low-cost, single point of integration. These marketplaces include
Amazon.com, Yahoo! Shopping, BizRate.com, PriceGrabber.com, AOL
inStore, NexTag, MSN Shopping, Shopping.com, mySimon, and Froogle.
In addition, Mercent provides value-added services such as program
management, data mapping, software
development and integration,
storefront design and optimization of search keywords and
product categorization. Mercent customers include GUESS?
(NYSE:GES), Lucky Brand Jeans (NYSE:LIZ), Wet Seal
(NASDAQ:WTSLA), Finlay Enterprises (NASDAQ:FNLY), Proflowers
(NASDAQ: PRVD), Crabtree & Evelyn, Car
Toys, Fortunoff, The Shane
Company, and other leading retailers. Mercent is based in
Seattle, WA and is a Microsoft Certified Partner and an Amazon
Services Certified Systems Integrator.
year career at IBM, a global information technology company where he was a member of IBM senior leadership team. There he held multiple roles, from overseeing the company worldwide competitive and server sales to leading sales, services, marketing and channel operations for IBM software business in Asia Pacific. During this time he resided in Tokyo, Japan.
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