Critical3 Marketing Expands High Tech Marketing Services Practice
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ATLANTA--(BUSINESS WIRE)--July 7, 2004--Critical3 Marketing (www.critical3.com), a provider of marketing services that drive topline sales for high tech companies, announces the addition of Jean Barnes and Lorie O'Neill as partners and principals. These technology veterans join Julie Smith, founding partner and principal, to expand Critical3 Marketing's service offerings which are targeted to meet the urgent needs of emerging growth companies in the tech sector.
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Critical3 Marketing helps create competitive advantage for its customers by enabling them to achieve the critical level of marketing -- where marketing drives sales. The Company leverages its partners' hands-on industry experience, and unique combination of high tech sales and marketing expertise, to develop focused strategies and execute plans that result in a significant "lift" in revenue. Critical3 provides a breadth of marketing services in areas vital to sales such as messaging development, lead generation, product marketing and sales and marketing alignment. Critical3 has engaged as the marketing team or an extension of an existing marketing organization with customers such as Covente, Demand Stream, Down South Software, Seagull Software and XcelleNet.
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"Having built the marketing foundation for several early stage technology companies, I am painfully aware of the pressures our customers face to get the sales engine revved up while having access to limited budgets and limited people resources," stated Julie Smith, founding partner and principal for Critical3 Marketing. "What makes Critical3 different is that we are able to cross over the sales and marketing lines with proven processes that enable us to quickly focus and execute marketing where it will make a direct impact on sales."
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The principals of Critical3 Marketing all bring a unique combination of sales and marketing experience to the table. Jean Barnes brings over 18 years of high tech sales and marketing experience to Critical3. Jean's broad experience covers all facets of technology marketing including strategic market definition, brand development, lead generation and direct/channel sales programs. Jean has developed and led marketing organizations for both start-up and larger high tech companies; prior to Critical3 she held the chief marketing officer position at both STI Knowledge and Covast Corporation, and executive marketing roles at Cotelligent and Intergraph Corporation.
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"I see an opportunity with Critical3 to offer emerging growth companies the marketing skills they need to truly impact revenue results and to work as an integral part of our customers' teams," stated Jean Barnes, partner and principal for Critical3 Marketing. "Being able to provide this level of expertise and contribution to many technology companies at once is an amazing opportunity - that is why I joined Critical3!"
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Lorie O'Neill joins Critical3 Marketing with more than 14 years of high tech sales and marketing experience. Most recently with Radiant Systems and Clarus Corporation, Lorie brings a strong field sales and product marketing background and extensive experience in developing company messaging, competitive sales strategies and tools, and vertical industry programs. Lorie gains enormous respect from sales organizations having driven sales execution successes at companies such as PeopleSoft, Hyperion Software and Dun & Bradstreet software.
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"I realized early in my career that no marketing is effective unless there is alignment between the sales and marketing teams," stated Lorie O'Neill, partner and principal for Critical3 Marketing. "Marketing needs to take the lead to create messaging, positioning and sales tools that provide high impact for the sales force and the company. It's exciting to have the opportunity to team with other highly skilled marketing professionals on a quest to help our customers execute marketing that will truly help them grow their business."
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A fundamental element of Critical3's business model is its virtual team approach which offers customers access to highly skilled marketing resources on a "just-in-time" basis. This affords Critical3 customers the execution capabilities of a much larger organization with the cost efficiencies that are a business reality for most emerging growth companies. For more information on Critical3 Marketing visit www.critical3.com, email info@critical3.com or call 404-873-6212.
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About Critical3 Marketing
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Critical3 Marketing delivers marketing services for high tech companies to achieve a different - the critical - level of marketing that results in measurable topline revenue growth, powerful sales and marketing alignment, sustainable competitive advantage and a strong sales pipeline. Critical3 Marketing leverages its principals' double-digit years of high tech marketing experience to deliver on every facet of the marketing mix, from branding and marketing strategy, to lead generation and pipeline management, to interactive marketing and PR. With the unique combination of sales and marketing expertise, a virtual team approach and a focused execution model, Critical3 applies the level of marketing - marketing that drives sales - to drive topline results for customers such as BuyGeorgia, Covente, Demand Stream, Down South Software, Seagull Software and XcelleNet. For more information on Critical3 Marketing and its services visit www.critical3.com or contact us at +1 404-873-6212.
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Contacts
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Critical3 Marketing, Atlanta
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Julie Smith, 404-873-6212
jsmith@critical3.com
