Combined IT Spending in California, New York, and Texas Nearly
Matches IT Spending in Japan, IDC Research Shows
FRAMINGHAM, Mass., June 17, 2004 Most IT vendors already know that
the United States represents the largest opportunity in the world
for IT spending. In 2004, more than 40% of worldwide IT spending
will comes from the U.S. According to a new IDC study, there are
states in the U.S. with IT spending larger than many countries
around the globe. In fact, California, New York, and Texas combined
are almost as large as Japan, the second largest
market in the world.
We consistently advise IT vendors that having a vertical focus is
a more surefire way to target sales and marketing efforts, said
Jessica Goepfert, program manager, United States Black Book: State
IT Spending by Vertical Market. To help IT vendors further segment
their opportunities, we have broken our U.S.
business IT spending forecasts
down to the state level. As we have seen, not only does each
vertical have its nuances, but each state has its own story.
Understanding the story and the context of the region is
critical to the development of a vendor's sales, marketing, and
strategic planning."
Laptop Battery In its latest study, IDC provides the
following guidance to IT vendors
who wish to take their focus to the state and vertical
level:
laptop computers is driving strong sales for notebook computers, according to the latest quarterly sales figures from the research firm IDC, which reported a 37% computer sales for the second quarter, compared with a year earlier. In the U.S., laptop sales grew 17.7%, while sales of desktop computers and servers fell 4%. The New York Times ( 10), CNET ( 10)
Thinkpad * Plan for where the market is going, not just where it is. For
example, IT vendors that are targeting the high tech manufacturing
sector should probably take a look at Oregon, in addition to the
more obvious California.
Nearly 70% of organisations are planning to increase their spending on web analytics this year, according to a new international study by the Web Analytics Association (WAA).
Microsoft * Recognize the various costs of business and risks associated
with each state. Some states, like Oregon and North Carolina, have
a lower than average cost of doing business, making it all the more
attractive for IT vendors targeting the area. Other areas may seem
attractive, but have some inherent risks. For instance, since New
York is so heavily dominated by the financial markets, the
environment can be quite volatile.
New York won the highest grade in the Sierra Club report, an A, for its spending on public transit. The city is the only one in the nation that spent more money on transportation alternatives than on new roads. New York spent $460.69 per person on mass transit and $360.97 per person on highways. At the same time, New York emitted the least amount of smog per person from cars and trucks, about 54 pounds annually, according to the green group.
Laptop Computers * Take into account regional and cultural differences and tailor
marketing accordingly. Localized advertising will likely resonate
with and be more memorable to end-users. For instance, a vendor
targeting the financial services industry should undoubtedly have a
different tone in their messaging for New York as opposed to North
Carolina.
The need for the Laptop Desk™ as a portable desk platform derived from industry research conducted by IDC and GartnerGroup that estimated U.S. corporations would spend more than $1 billion over the next several years to repair or replace damaged notebook computers at an estimated cost of $1, 400 each.
Laptop Computer The data provided in this study, The Race is On! Which States
and Vertical Markets Should IT Vendors Target for Growth? (IDC
#31390), presents some of the output from
the U.S. Black Book. First, a general economic and vertical
overview is provided, as these are the key underpinnings of the
tool. Then the top states for IT spending overall are identified,
as well as some leading vertical industries.
According to the indictment, Jones would steal various IBM and Penguin computer servers from Verisign's warehouse in Virginia and sell them to Johnson. Johnson would then sell the servers to several individuals, who would sometimes place them for sale on eBay. As a result of this scheme, the indictment alleges that Jones and Johnson caused Verisign to lose more than $120, 000 worth of computer equipment. In the indictment, Jones and Johnson are charged in three counts with causing the interstate transportation of stolen property, namely IBM 330 and 335 servers, in violation of 18 U.S.C.
Desktop Computer With its new tool, the United States Black Book: State IT
Spending by Vertical Market (U.S. Black Book), IDC can provide
market estimates and forecasts for the U.S. by 50 states, 14
verticals, and 13 technologies. This data can be used within
organizations to pinpoint opportunities and to maximize market
coverage and resource allocation in a targeted, efficient way. With
this tool, IT vendors can set sales quotas by state, vertical
and/or technology based on accurate and reliable market numbers.
The information can also be used to determine where best to market
one's products and services.
Notebooks For additional information about IDCs Vertical Markets research,
please contact Virginia Lehr at 508-935-4188 or email
vlehr@idc.com.
Lenovo To purchase this document, call IDC's sales hotline at
508-988-7988 or email sales@idc.com.
Hard Drive Contact
For more information, contact:
Travelstar Jessica Goepfert
jgoepfert@idc.com
508-988-6944
Gateway Virginia Lehr
vlehr@idc.com
508-935-4188
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