New York-January 24, 2005CheckM8 Inc., an innovator in online advertising management, today announced significant growth since establishing its North American presence. CheckM8 has signed 25 new clients including AllRecipes, Amadeus, CCI, Covers, E.W. Scripps, SCIFI.com, Gemstar-TV Guide, Infoworld, Internet Media House, NYTimes.com, PriceGrabber, Tribune Interactive, Vendare Group, VirtualTourist, and Wanadoo. These new clients join 45 existing CheckM8 clients bringing the total customer count to 70. These impressive customer wins are part of a year of record growth wherein the company launched its AdVantage ad management product which now serves 3.5 Billion impressions per month, increased its rich media customer base and launched several unique rich media formats.
In the competitive online advertising marketplace, ad serving systems are practically commoditized as publishers look for new ways to increase yield and better manage inventory. CheckM8s AdVantage ALL-IN-ONE solution gives publishers the edge by offering advanced and highly accurate inventory management, built-in insertion order management, rich media and powerful ad serving capabilities as well as tools to increase inventory yield, all in one integrated system, without the need to integrate together several separate solutions.
CheckM8 Achievements Reinforce Innovation and Leadership
Another major milestone this year was a joint venture agreement signed with Cyber Communications Inc. (CCI), Japans largest media representative, which makes CCI the exclusive representative of CheckM8 in the Japanese market. Other recent milestones include a new Scandinavian sales and support office, established in the beginning of this year and a strategic representation partnership with Goallover Network in the UK.
Since its inception in 2000, CheckM8 has led the industry in innovation by developing solutions to fit their customers specific and ever changing needs. Our strategy is to provide business solutions for online publishers, said Moshe Vaknin, CheckM8s Chief Executive Officer. Publishers need solid business solutions that allow them to optimize their inventory and yield, streamline their sales operations and provide them with better inventory and sales predictability. The continued growth in online advertising has created pressure on inventory levels and has prompted many publishers to start searching for more solid inventory management technologies. We believe better utilization of inventory can result in an immediate revenue increase of 20% to 30%. This creates a huge opportunity for CheckM8.
About CheckM8
CheckM8 offers the online advertising industry the most advanced new approaches and cutting edge technologies for ad serving and rich media. CheckM8s products help increase efficiency and expand the growth of web publishers and interactive agencies worldwide. CheckM8 technology is used by leading Web publishers including New York Times Digital, Tribune Interactive, ABC National TV Sales, Terra-Lycos, MSN Europe, E.W. Scripps and Cox Newspapers. CheckM8s product development center is in Israel, with offices in New York, London, Madrid and Stockholm. For more information, please visit www.checkm8.com.
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