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Abacus and AZ Direct Announce the Formation of Abacus Deutschland

New York and Guetersloh, Germany, 1/12/2004 - Abacus, a division of DoubleClick Inc. (NASDAQ: DCLK), a leading data and research provider to the direct marketing industry, and AZ Direct, a subsidiary of arvato AG, the internationally networked media service provider of Bertelsmann AG, today announced the formation of Abacus Deutschland. Abacus Deutschland, which will be based in Dsseldorf, Germany, is a fifty-fifty joint venture between the two companies. The company plans to provide German catalog companies with modeling tools that can improve direct marketing initiatives.
Abacus Deutschland will offer German catalog companies two well-known Abacus products: Acquisition Modeling and Retention Modeling. Acquisition Modeling enables members to find qualified prospects beyond their own housefile list. Retention Modeling can help marketers to increase profits from their own housefile list.

Laptop Battery DoubleClicks Abacus division operates the Abacus Alliances for mail order companies in the U.S., the U.K. and Japan. The Abacus Alliances combine the power of shared transactions with proprietary modeling techniques to help marketers improve profits from their direct marketing campaigns.

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Thinkpad We are very excited about bringing the Abacus business and its modeling techniques to the German market, said Michael Baumbach, CEO, AZ Direct. As Germany represents a very large mail order market, we are confident that this business will be of great value in helping catalog companies better target their customers.

Microsoft According to the German Mail Order Associations Mail Order in Germany An Information Booklet 2002, German mail order revenues in 2001 were 20.7 billion, approximately 60% larger than the next largest European market, the United Kingdom. In addition, this association reports that consumers in Germany buy more per capita by mail order than in any other country.

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Laptop Computers Our partnership with AZ Direct allows Abacus to partner with a premier German company with access to a relevant customer base and local market know-how, said Brian Rainey, president, Abacus. With German catalogers and direct marketers searching for ways to become more efficient and cost-effective, the timing is right for the introduction of a cooperative database business model in the German market.

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Laptop Computer About Abacus
Abacus, a division of DoubleClick Inc., is a leading data and research provider to the direct marketing industry. Abacus currently has operations in the United States, the United Kingdom and most recently launched in Japan. The United States business consists of the largest proprietary database of consumer catalog buying behavior anywhere in the world, derived from over 1,800 Alliance companies. In the U.K., the Alliance comprises approximately 300 participants and a database of about 18 million households. It is the largest mail order data cooperative in the UK.

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Desktop Computer About AZ Direct
For over 35 years, the name AZ Direct (headquartered in Guetersloh, Germany) has been synonymous with professional direct marketing services. A classic address publishing house has developed into an information and services company that covers all aspects of direct marketing: addresses, information, information processing, consulting and system solutions. AZ Direct is a subsidiary of avarto AG, the internationally networked media service provider of Bertelsmann AG. With over 600 employees in several European subsidiaries the company is among the elite of Europes full-service providers.

Notebooks Note: This press release includes forward-looking statements and the results or events predicted in these statements may vary materially from actual future events or results. Factors that could cause actual events or results to differ from anticipated events or results include: lack of growth or decline in online advertising or marketing, intense competition in DoubleClicks industry, failure to manage the integration of acquired companies, changes in government regulation, failure to successfully manage DoubleClicks international operations and other risks that are contained in documents which DoubleClick files from time to time with the Securities and Exchange Commission, including DoubleClicks most recent reports on From 10-K and Form 10-Q.

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