America Online's Digital Pictures Survey Finds That Instant
Gratification Factor Tops List of What Consumers Love Most about
Digital Photography
The Ability to See Images Instantly, Print Images Whenever They
Want and Share Images Easily With Friends and Family Are Favorite
Benefits; Number One Method For Sharing Digital Photos Today is
Online
DULLES, Va.--(BUSINESS WIRE)--May 11, 2004--America Online, Inc.
Laptop Battery Digital Cameras Beat Out Sunscreen, a Good Book and Video
Cameras
as the Top Item Survey Respondents Must Have When Leaving for
Vacation
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Thinkpad It's not the hottest page-turner or coolest PDA that most
vacationers will be packing for their summer vacation this year.
According to America Online's Digital Pictures Survey of digital
camera owners, more than one-half of the respondents, 54%, won't
leave for vacation without this hot little item: their digital
camera. The choice ranked significantly higher than sunscreen, a
good book, a video camera, an address book, a digital
music player and PDA device.
The survey, which was conducted for AOL by Digital
Marketing Services (DMS),
uncovered additional findings and insights into consumer digital
camera habits, including reasons for going digital, frequency of
use and favorite online photo activities. According to the
survey, the most popular benefit of going digital is the instant
gratification of seeing an image right away. Thirty-two percent
of respondents identified this as what they like most about
their digital camera. The ability to print images whenever they
want follows at 19% while the ability to share images easily
rounds out the top three at 17%. The survey also found that
overwhelmingly the preferred way to share these memorable photos
with family and friends is online via e-mail. More than 70% of
respondents share images this way.
Indeed, - which are almost always high in bad fats, sugar, - provide instant gratification and pleasant feelings ( lived ones) 100 percent of the time you eat them.
Microsoft "For more and more consumers, digital cameras are a must-have
item that they simply can't leave home without," said Jeff Hooker,
Director of the You've Got Pictures service at America Online.
"Digital photography is all about instant gratification: the
majority of consumers buy digital cameras because they want the
ability to see an image as soon as they shoot it, easily share it
with others, and increasingly they want to print these images
whenever they want."
The downside You have to know what you like in advance and be willing to forego instant gratification.
Laptop Computers Mr. Hooker added: "The survey results underscore many of the
trends we're seeing among our members and prove that for an online
photo service to be truly valuable today it needs to offer
everything
people need to make the most of
their picture-taking experience - from multiple options to share
and print pictures to unlimited storage and the ability to
access their stored albums from any computer."
(for example, select IBM). A list of laptop models made by IBM will appear.
- From the list of models, select Thinkpad 560.
Laptop Computer America Online's Digital Photos Survey also uncovered other key
findings regarding consumer digital camera use, photo habits and
changing attitudes about digital cameras including:
There is more, you can use these as portable storage device transferring any type of file between computers, Card readers are really an essential part of digital photography.
Desktop Computer Digital Cameras Rule!
Notebooks - Close to one-third, 31%, of younger respondents (18-49), say
they take pictures several times a week; however, more than 80% of
all respondents say they take pictures at least once a month.
Lenovo - Among those respondents with multiple cameras, digital film
cameras are used most often than other types of cameras.
Seventy-one percent of respondents said they use their digital film
camera regularly or occasionally.
Hard Drive - About one-fourth of those surveyed, 29%, received their
digital camera as a gift; the next biggest reason for purchasing a
digital camera was an upcoming vacation.
Travelstar - Over a quarter of respondents, 27%, say they take photos with
their digital cameras 100% of the time while a third say they take
pictures with their digital cameras most of the time.
Gateway - More than half of those surveyed, 64%, believe it is easier to
use a digital camera now than in the last few years. In addition,
74% of those surveyed believe that the picture quality has
improved.
Laptop Parts Today's Digital Dark Room: Home
Software - Approximately 70% of those surveyed use a home printer to
print their pictures.
Hard Drives - The ability to print pictures whenever they want is the second
most popular feature of digital cameras (right behind the instant
gratification factor of seeing an image right away).
Electronics - Thirty percent of those surveyed print their pictures at least
once a week, while 42% print them at least once a month.
Canon Digital Photos in the Broadband Media Era
Desktop Pc - More than 70% of those surveyed share their pictures via
e-mail and about one-fifth of respondents also share them via
instant messages. Sharing images via instant message is
particularly popular with younger respondents. Close to one third,
29%, of respondents aged 18 to 34, IM photos to friends and
family.
Desktop Computers - The two top digital media activities digital camera users do
with their photos are creating screensavers on their PC, 37%, and
creating personal photo albums, 34%.
Think Pad - Other emerging popular activities include burning digital
photo albums on CDs, 29%, creating digital slide shows, 23%, and
posting pictures on online auction sites, 21%.
Repair - Younger respondents (18-34) also indicated particular
interest in using their digital
pictures to customize screensavers for their mobile phone and
posting pictures on online dating services. Close to one in
ten respondents between the age of 18 and 34 identified these
two activities as some of the things they do with digital
photos.
Data Recovery Picture Storage Made Simple
Cisco - In terms of storage, 45% keep all their digital pictures on
their computers' hard drive, 33% store them on other digital media,
and 12% print them and organize them in a photo album.
Keyboard - About 30% of respondents upload pictures from their camera at
least once a week, while 39% upload them about once a month.
Monitor Summer 2004: Time for Family and Vacations
Desktop - Over 70% of those surveyed say they will likely photograph
family this summer.
Infosys - Over one-third of respondents, 36%, say that vacations are
their favorite occasion to use their digital cameras.
Refurbished Laptops - Beyond using their digital camera to capture memorable moments
with family members and friends, the next most popular reason
people take photographs is for a holiday card/invitation (online
and printed), 34%, followed by tasks specific for their
work/business, 30%, items to post on an online auction, 30%,
archiving valuable/irreplaceable items in their home, 26%, and for
a school project, 19%.
Wipro Today AOL also announced the availability of a new Home Printing
feature as a part of its You've Got Pictures(R) online photo
service. (See accompanying press release: "America Online's You've
Got Pictures Service Introduces New Home Printing Feature")
Lap Top Methodology
Refurbished This survey was conducted from April 8 through April 12, 2004,
through OpinionPlace, an online research site operated by DMS.
OpinionPlace utilizes real-time, randomized assignment of
respondents to surveys based on a scientifically proven process. A
total of 511 respondents were interviewed. The screening
qualifications for this study were males and females who personally
own and use a digital camera.
Memory About the You've Got Pictures Service
Intel AOL's You've Got Pictures service is a full-featured online
photo service for digital and film cameras that offers users
easy-to-use options for storing, organizing, printing, accessing
and sharing their photos. The service is available at no additional
charge as a benefit for AOL and AOL for Broadband members. Once
photos are stored and organized on the You've Got Pictures service,
users can access their photos and albums from any computer through
the AOL.com(R) Web site and safely share favorite pictures with
anyone on the Internet without having to download attachments.
Other key features of the You've Got Pictures service include:
unlimited photo storage; an integrated Picture Finder; easy
one-click picture editing; the ability to create personal
screensavers and slide shows; built-in home printing features; and
more. More information on the You've Got Pictures service can be
found at AOL(R) Keyword: Pictures.
As400 About America Online, Inc.
Averatec America Online, Inc. is a wholly owned subsidiary of subsidiary
of Time Warner Inc. Based in Dulles, Virginia, America Online is
the world's leader in interactive services, Web brands, Internet
technologies and e-commerce services.
Hardware Contacts
Dual Xeon
America Online, Inc.
Jaymelina Esmele
703-265-1746
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