CHIP Hospitality upgrades CRS
Laptop Battery CHIP Hospitality is implementing the TravelCLICK iHotelier
Central Reservation System (CRS) for website and GDS reservations,
online advertising, as well as the call center interface at their
self-managed reservations center.
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Thinkpad Focusing on mid-market to upscale, full-service and extended
stay hotels, CHIP Hospitality's portfolio includes over 30
properties in cities across Canada. The group looks forward to
iHotelier's system stability and reliability to increase hotel
bookings. With an integrated solution from TravelCLICK, CHIP will
use the high-performance iHotelier CRS featuring the OneScreen web
booking engine and GDS connectivity. To generate additional demand
for the chain, CHIP will launch online advertising including
targeted messages on TravelCLICK's exclusive travel agent network
across all four GDS.
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Microsoft "We see real value in the total solution approach that
TravelCLICK offers," said Robert Pratt, Senior Vice President,
Operations for CHIP Hospitality. "TravelCLICK will not only provide
reliable technology that is easy for our guests to use but will
also provide a full range of marketing options that help drive
business to our properties. The power of these solutions working
together will enable us to be more competitive."
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Laptop Computers With the goal of increased traffic to individual properties,
CHIP Hospitality is plans to implement the iHotelier area search
function on the group's corporate website
(www.greatcanadianhotels.com) and enable guests to find a hotel
based on location, dates of stay, amenities, price and/or corporate
and promotional codes. Guests ultimately book their reservation
through the OneScreen online booking engine.
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Laptop Computer "CHIP Hospitality will benefit from superior technology and our
proven best practices for driving hotel revenue," said Scott
Farrell, Senior Vice President of Product Management at
TravelCLICK. "Whether its property merchandising on their corporate
website or driving bookings through a variety of online channels,
TravelCLICK puts the full distribution picture into focus so CHIP
can accelerate their growth and track the performance of each
property."
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Desktop Computer In addition to powering CHIP Hospitality's corporate website and
distributing rates and inventory on the GDS, the group plans to
leverage the iHotelier call center interface at their central
reservation office. This interface allows agents to book directly
in the CRS, keeping inventory up-to-date at all times.
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