DoubleClick Announces New Version of DART Motif
New Ad Kit changes the way rich media is composed, coded, and
compiled, saving hours of time for Flash designers
New York, NY, 7/27/2005 - DoubleClick today announced the newest
generation of its rich media platform, DART Motif, as well as
immediate availability of the Motif Ad Kit 2.0, a totally
integrated approach to creating rich media ads in Flash. The Motif
Ad Kit 2.0 introduces improvements such as ActionScript-free
authoring so designers dont have to write code for common
functions, and a new design-first process that lets them create
Motif ads in Flash with just a few clicks.
The company also launched a new website dedicated to DART Motif
complete with tools and resources for the creative community, media
buyers, advertisers, and web publishers, including more than a
dozen Motif Design Templates to speed rich media ad creation.
Laptop Battery The Motif Ad Kit 2.0 and the Motif Design Templates can be
downloaded at the new website at http://www.DARTmotif.com.
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Thinkpad With this new version of DART Motif comes a renewed commitment
by DoubleClick Digital Advertising
Solutions to the product and all
the audiences it serves, said Doug Knopper, Senior Vice
President and General Manager of DART DoubleClick Digital
Advertising Solutions. In
particular, keeping the creative designers in mind, weve
minimized complex coding, provided design templates for the most
popular rich media formats, and introduced DoubleClicks first
blog to encourage communication among rich media users.
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Microsoft Built on the strengths of industry-leading solutions from
Macromedia and DoubleClick, Motif integrates the best of
interactive design, ad serving and reporting into a sophisticated,
flexible solution. Designed to work right inside Flash, Motif
offers a complete range of rich media formats and features, and its
integration with the DART ad management platform allows clients to
view campaign results in one report, making reconciliation and
reporting discrepancies a thing of the past.
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Laptop Computers The new Motif Ad Kit, which was designed with Macromedia to work
hand-in-hand with Flash,
provides DART Motif clients with a range of improved features,
including:
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Laptop Computer Design-First approach, allowing designers to convert ads to
Motif format with one click
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Desktop Computer Motif Design templates for all Motif rich media formats that
provide working examples of numerous ad formats for designers to
jump-start creation of sophisticated rich media ads.
Notebooks ActionScript Free authoring, which gives designers a user
interface-based way to add tracking code and other rich media
effects without having to learn code.
Lenovo Live preview of rich media ads from right inside Flash so
designers can preview their ads live target website and make
changes without leaving the Flash authoring environment.
Hard Drive The new website, DARTmotif.com, will serve as a community
presence for creative professionals, media professionals,
advertisers and publishers with a focus on creative examples,
technical resources such as design templates, research such as
white papers, client testimonials and a blog to encourage
idea-sharing.
Travelstar In addition to already strong support and services, DoubleClick
Digital Advertising Solutions has added new staff to its Motif
Support and Services group, including more campaign managers
focused on providing personalized support throughout the campaign
cycle from campaign planning to production and Quality Assurance,
to site relations to analysis and review of results, as well as
onsite Flash experts available at no cost to assists with creative
production and custom rich media projects.
Gateway Grey San Francisco has used Motif since it launched in 2003. We
are especially excited about version 2.0 and the attention that has
been paid to the creative design process. said Mark Sanders,
Creative Developer, Grey San Francisco. Not only does Motif let us
create any rich media format we want, new features like
ActionScript free authoring and live preview inside flash save us
tons of time so we can focus on our real passion, developing great
creative for our clients.
Laptop Parts For more information about DART Motif, please visit the new site
at www.DARTmotif.com.
Software About DoubleClick Digital Advertising
Solutions
Hard Drives DoubleClick Digital Advertising Solutions provides technology
and services that empower marketers, agencies and web publishers to
work together successfully. Our focus on innovation, reliability
and insight enables clients to improve productivity and
results.
Electronics Since 1996, DoubleClick has empowered the original thinkers and
leaders in the digital advertising industry to deliver on the
promise of the rich possibilities of our medium. Today, the
companys DART and Performics divisions power the online advertising
marketplace. Tomorrow, we will continue to enable clients to profit
from opportunities across all digital advertising channels as
consumers worldwide embrace them.
Canon DoubleClick Digital Advertising Solutions is an operating unit
of DoubleClick Inc. that together with DoubleClick Email Solutions
provides agencies, marketers and publishers the ability to
successfully profit from their digital marketing investments.
DoubleClick has global headquarters in New York City and maintains
21 offices around the world to serve its more than 1500
clients.
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