Copyright 2006 Donna Gunter
Laptop Battery A friend of mine
calls me the "Domain Queen",
since at one time I owned around 50 domains. I've let many of
them go (I own only 22 now) as my business has changed and
developed, or I've just simply lost interest in the project. I'm
often asked how I go about picking effective domain names, so as
the "Domain Queen", I'll share my thought process with you.
IP, you must specify the IP address that the FastLynx server is listening on. You can also specify the computer name or domain name of the server computer if the client computer knows that name. If the name is not known, you will see a Ìost not found error message, which means that the actual IP address must be supplied. If the server has changed the default port number (2689),
Thinkpad 1.What's the purpose of the domain name? Are you planning on
using this name as the main website for your company, as a one page
sales letter site, or squeeze page site? If the domain name will be
your primary company website, try and find the closest version to
your company name that you can. If you're just starting out, choose
your business name and domain name with care. When I started my
virtual assistant practice, I chose the name SOHO Business
Solutions, as I thought everyone knew that SOHO stood for Small
Office, Home Office. I think I've run into 2
people in my 7 years in business
who knew what that acronym stood for. If I had it to do over
again for this business, I would choose a business name and
domain name with virtual assistant in the title, like
InternetMarketingVirtualAssistant.com, a
name I just recently purchased.
When you fire up your favorite web browser and type in the domain name of a website you want to view, the first thing that happens is that a request is sent to the server that is hosting that website. This server is found via the Domain Name Server (DNS) system, which associates the domain name (which we humans understand) and the address of the server that is hosting that website (which the computers understand). Once that request is received by the server, it looks at the files of the website to determine what happens next.
Microsoft If the purpose of a domain is for a one-page sales letter site
or a squeeze page, think ahead as to how you might promote this
site. Because content is king in today's internet
marketing world, there's little
chance that either of these types of sites would be picked up by
the search engines on key words. Therefore, your best promotion
strategy is PPC, or "pay per click", where you're buying
keywords for placement in search engines. If you're buying
keywords from Google, for example, the paid listings appear at
the top of a search in a blue box, or down the right-hand side
of your screen. You want to be sure that the info displayed
there is compelling enough to get someone to click and visit
your site. So, for example, I've created a squeeze page,
GetMoreClientsOnline.com, which has a
compelling solution to a common problem that my clients have, as
a side door gateway to my
OnlineBizCoachingCompany.com coaching
website.
(800) 2165 (435) 3433 DNS (Domain Name Servers) DNS (Domain Name Servers) A Domain Name ServerM (DNS) keeps a database of domain names and their associated IP addresses. When a user searches for a domain name, the request must go through a Domain Name Server (DNS) to translate the domain name and obtain the corresponding IP address. This way the request can be routed to the correct server where the website resides.
Laptop Computers 2. Brainstorm a list of ideas of the problem you're trying to
solve or the solution that you have. A domain name that clearly
indicates what you do, or a problem that you solve, or a solution
that you have to a problem will give a visitor a fairly clear
picture of what s/he'll find on your website. What I typically do
is go to my domain registrar,
www.UltraNetDomains.com, and just start
plugging in the names I'm brainstorming until I come up with 3 or 4
that are available. If the domain name that you type in isn't
available, the service will come up with 10 or so alternates for
you to consider. I found this alternate listing quite helpful
recently in picking the name of an article directory site that I want
to create.
12. What are name servers A name server is a server that returns an IP address when given a domain name. This IP address is basically the domain's location on the Internet. Sometimes name servers are referred as DNS servers (and vice versa) because they essentially perform the same function; when given a domain name, they return the IP address for that domain.
Laptop Computer 3. For SEO (Search Engine Optimization) purposes, it helps to
have your keywords in your domain name. Marla Regan, who's a
professional organizer, has put two keywords in her domain name,
OrganizedTime.com. Retirement Coach Lin
Schreiber has her keyword niche in her domain,
RevolutionizeRetirement.com. Consultant John
Reddish has the desired outcome keywords in his domain,
GetResults.com. I own a domain that I haven't
yet developed for house sitters,
BecomeAHouseSitter.com. Before buying your
domain, make a list of keywords that someone might use to find you
online. This list could include your industry, your target market
or niche, a problem your target market has, or a solution that you
can offer.
- Shorter is better, if it's to be your primary domain. I haven't
always followed my own rules here, as I tend to have business names
that are quite lengthy. If the domain name is going to be your
primary domain where your primary email address will be housed, you
want your domain name to be as short, catchy, and memorable as
possible. After a few times of spelling out your lengthy email
address, you'll come to appreciate the beauty of a short domain
name. Your domain name can contain up to 67 letters and numbers,
although I would encourage you not to have one of this length, and
can contain no special characters other than hyphens.
In some cases, especially when a domain controller is present on the network, you should specify an authorizing server name or domain name along with a user name. USER. If you are trying to access a server in a domain that is controlled by Windows Server 2003 and still cannot log in to a server,
Desktop Computer 5. Purchase your your given name as a domain name. I typically
tell my clients not to try and brand their given name as their
business name, as that takes many years, much money, and lots of
hard work to have the name recognition of Oprah, for example.
However, it still pays to purchase your given name as a domain
name, as well as any common misspellings of your name. Many people
think my name is Donna Gunther, with an "h" in the last name, but
I've been unable to register that common misspelling of my name, as
a photographer in Venice, CA, has owned in since 2000. Once you've
purchased your name as a domain, you can redirect it to your
primary website. This means that when someone types in a domain,
they land at the website to which you pointed that domain. So,
currently DonnaGunter.com redirects to
OnlineBizCoachingCompany.com because I don't
want to use my name as a website, although that might change in the
future.
Notebooks 6. Buy the .COM version of the name if it is available. When
people hear a domain name, they "hear" .COM whether it's .NET or
.BIZ or .ORG or whatever. So, it pays to find a domain name that
you like that is part of the .COM family. If you just can't get the
name you want, try a hyphenated version of the .COM name. For
example, when I was seeking a domain name for my Self-Employment
Coaching Gym, I really wanted
SelfEmploymentSuccess.com, but it wasn't
available. However, Self-Employment-Success.com was available, so I
grabbed that. Many SEO specialists state that search engines like
hyphenated names, and many online business owners use hyphenated
keywords in their domain names to be more attractive to search
engines. I don't have a clear answer as to the validity of this
theory, so I just advocate going this route before having to resort
to the .NET or .BIZ of the name you desire. Some domain name
holders may be willing to sell you the domain name that you want.
You can find out who owns a domain name by checking the WhoIs
Registry at Internic, http://www.internic.net/whois.html. For info
about country codes (two-letter) top-level domains (.UK or .CA, for
example) visit
http://www.uwhois.com/cgi/domains.cgi?User=NoAds
Lenovo 7. Consider owning other versions of your primary domain name.
If you are registering the .COM version of a domain for your
business, you may also want to secure variations of the name,
alternate spellings, common misspellings, and the .NET and .ORG
versions of your domain and repoint them to your main site to keep
them out of the hands of your competitors. You can also go broke
very quickly by purchasing all of these variations, so
exercise some restraint in your
purchases and don't go crazy with purchasing every single variation
of your domain name. For my coaching company site, I own both the
OnlineBizCoachingCompany.com and
OnlineBusinessCoachingCompany.com and decided
that was good enough.
Hard Drive Your domain name is the beginning of the establishment of your
presence online, Take some time and put some thought into the
process so that the domain name serves you well in the years to
come, and is an effective tool for helping you get more clients
online.
Travelstar
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Gateway Online Business Resource Queen (TM) and Business Coach Donna
Gunter helps self-employed service professionals learn how to get
more clients online at
http://www.OnlineBizCoachingCompany.com . To
sign up for more FREE tips like these and claim your FREE gift,
TurboCharge Your Online Marketing Toolkit, visit her site at
http://www.GetMoreClientsOnline.com . Read
about running an online biz at our blog,
http://onlinebizcoachingcompany.typepad.com/online_business_coaching_/
Laptop Parts Online Business Coach Donna Gunter helps self-employed
professionals make more profit in less time online. To sign up for
more FREE tips like these and claim your FREE ebook, TurboCharge
Your Productivity: 50 + Tools To Help You Automate Your Business
and Make More Profit in Less Time Online!, visit her site,
www.onlinebizcoachingcompany.com
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