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Sport Fans Surf at Super Speed

Over 25 million Europeans expected to surf sports sites
for news and updates during Euro 2004

Laptop Battery With more than 45% of Europeans now accessing the Internet using high-speed connections, Nielsen//NetRatings most recent research shows that almost two thirds (64%) of sports category visitors in April connected to their favourite sites using a high-speed access point at home. In France almost 80% of sports site visitors access the web using broadband, while in the UK the figure is just over 50%. These high-speed users consume a significant portion of the total time and page views.

By 2020, that number is expected to grow to 25 million homes, equaling about 64.8 million people or 20% of our population.

Thinkpad Gabrielle Prior, European Data Analyst says With Europe 2004 just around the corner, sports sites are well placed to capitalise on Europes appetite for sports. We estimate over 25 million Europeans will be following Euro 2004 online, and as our research shows, the majority of them will be viewing the content on high-speed connections.

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Microsoft This gives sports news providers the opportunity to offer streaming video clips and replays, as well as rich media advertising to take advantage of the increased number of people, and the longer surfing sessions to their sites during this major sporting event.

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Laptop Computer Gabrielle Prior, European Data Analyst
Tel: +44 1865 384108
gprior@intl.netratings.com
Lucy Green, Marketing Director
Tel: 07734 126750
lgreen@intl.netratings.com

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Desktop Computer About Nielsen//NetRatings

Notebooks Nielsen//NetRatings is the global standard for Internet audience measurement and analysis, providing companies with valuable insight into their businesses. Nielsen//NetRatings offers the industry's premier source of actionable Internet data and digital media research on Website usage, online advertising, consumer attitudes and competitive analysis. For more information, please visit www.nielsen-netratings.com

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