In-Stat/MDR Reports Hotel Broadband Market Getting Hot Again
After 3-Year Slump
Laptop Battery SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Aug. 3, 2004--The hotel
broadband market continues to heat up as deployments and revenues
climb substantially in 2004, reports In-Stat/MDR
(http://www.instat.com). The high-tech market research firm finds
that, while the concept of hotel broadband had a rocky beginning,
the market has since stabilized, and hotels, guests, and providers
alike are embracing the idea. Total properties deployed will grow
from 5,207 in 2003 to 26,828 in 2008.
"Hotel broadband has come a long way since the concept emerged over
five years ago," said Amy Cravens, a senior analyst with
In-Stat/MDR. "From the level of interest hotels and guests
expressed for the service to the methods and means that the service
is deployed and managed, very little about hotel broadband has
remained the same." Despite a seeming collapse of hotel broadband
in 2001, as of mid-year 2004, a fury of deployment activity is
occurring, as hotels across the board, from the small "no-frills"
properties to the large luxury resorts, are viewing broadband as a
"must have." Cravens said, "The primary driving factor is guest
demand for broadband service and hotels see broadband now as an
essential element of the guest room, along with a bed, telephone,
and TV, there must be broadband access." In addition, In-Stat/MDR
notes a variety of other factors that have impacted the ability of
the hotel broadband market to expand, including exposure,
flexibility in the overall business model, expanded coverage, and
new applications.
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Thinkpad According to In-Stat/MDR, there are several principal trends
currently taking place in this market:
BSkyB is putting the finishing touches to an advance into the broadband market, a report claimed today.
Microsoft -- On the technology front, the most significant trend is the
use of wireless LAN (WLAN). WLAN became mainstream in hotels last
year, but as a public area and meeting room solution. This year,
WLAN is being pushed to the guest room.
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Laptop Computers -- On the business model and perception of broadband front,
hotels are trying to determine how to make broadband pay, and in
doing so are evolving in their thinking about broadband, moving
from a focus on the network and getting a solution in place to a
broader perception about how that network can be used.
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Laptop Computer The report, "Service Plus ... : Broadband in the Hospitality
Industry" (#IN0401288MU), examines the changing environment for
worldwide hospitality broadband as a guest service. Forecasts
include location growth (properties and guest rooms), service
revenues, and equipment forecasts. All forecasts provided cover
2003 through 2008 and are segmented by geographic region. There is
a strong emphasis on emerging use of WLAN. To purchase this report,
or for more information, please visit:
http://www.instat.com/catalog/pcatalogue.asp?id=70 or contact
Courtney McEuen at 281-246-4668; cmceuen@reedbusiness.com. The
report price is $3,495.
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Desktop Computer About In-Stat/MDR
Notebooks In-Stat/MDR (http://www.instat.com) offers a broad range of
information resources and analytical assets to technology vendors,
service providers, technology professionals, and market specialists
worldwide. The company stands alone in its ability to integrate
both supply-side and demand-side research methodologies into a
single comprehensive view of technology markets and products. This
capability relies on a unique ability to cover the entire value
chain from engineering-level technology, through equipment,
infrastructure, services and end users.
Lenovo In-Stat/MDR is part of the Reed Electronics Group, a division of
Reed Elsevier (www.reedelsevier.com), a world-leading publisher and
information provider. With more than 38,000 employees worldwide,
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with increasing emphasis on the Internet.
Hard Drive Contacts
Travelstar
In-Stat/MDR, Scottsdale
Amy Cravens, 480-609-4545
acravens@reedbusiness.com
Kirsten Skedd, 480-609-4534
kskedd@reedbusiness.com
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