Create Your Own Online Marketing "TV" Station
Copyright 2005 Jim Edwards
Laptop Battery It will happen! TV and the Internet will eventually merge
into one giant multi-media "melting pot" that includes everything
from live footage and old reruns to garage videos posted by your
next door neighbor's kid. Just like cable TV fractured network TV,
the Internet will enable everyone with a voice, a video camera, and
something to say to fracture cable TV even more. But the real TV
revolution on the Internet will only happen when marketers stop
trying to copy TV, with its commercials and outdated modes of
revenue generation, and start copying the "pay-per-view" and
"infomercial" models.
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Thinkpad One company at TVexe.com has started offering television
broadcasts from around the world via Internet streaming. The free
software (with optional one-time $25 upgrade) allows you to stream
TV feeds from around the world to your desktop through a broadband
connection. The picture rates a "C+" on the quality side, but, just
like Internet telephony 6 years ago, you can expect the quality to
improve quickly. If they can keep costs down long enough to figure
out how to make money, this company will likely succeed because
they provide programming that's virtually impossible to get
anywhere else.
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Microsoft But, for the rest of us "mortals" who want to stream our images,
video, and audio across the Web, trying to provide "live TV"
broadcasts spells the kiss of death in both time and money. For the
vast majority of companies doing business online, it will prove
virtually impossible to get a meaningful number of people to show
up to a website at "8:00 P.M. Eastern" for tonight's live "TV"
broadcast. But what will work online is adopting the "pay-per-view"
model found in hotels where you watch the program you want, when
you want. Offering website visitors video content they can
download, start, stop, play, pause, and view on their own schedule
holds the key to online "TV" success. I hate to make this overly
simplistic, but bottom line: an effective online "TV Station" only
needs a basic website and the ability to allow "viewers" to
download or stream video files.
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Laptop Computers All of us get two basic options when it comes to creating
content to deliver from our "TV Station" website. First, you can do
"screen capture" video, which combines video of the action taking
place on your computer screen with your voice as narration, to
create excellent instructional content. You then allow viewers to
download this "TV program" from your website either free or for a
free. Two programs enable you to do this quickly and easily:
"Screen Cam Generator" from http://www.ScreenCamSoftware.com and
"Camtasia" from http://www.TechSmith.com.
#7 Create Your Own Computer Game In the area of computer games, what could be more creative than creating your own game When they create a game, computer game companies go through a process similar to some of the steps described here so you might be able to use the results of your fun work to create an actual computer game. There are hundreds or thousands of software tools you can use to create your own games. However, unless you re a techie, it s probably easiest to use one that doesn t require any programming or advanced computer skills.
Laptop Computer Your second option involves using full-motion video, either from
a web-cam or a camcorder. The content most easily gets published
online either as a WMV file (Windows Media Video) played with
Microsoft's Media Player, or FLV file (Flash
Video) played with the free Flash "plug-in" found in most
Web browsers.
The LocationFree Base Station allows you to watch TV and videos both at home and on the go. Your home base station can be accessed via the internet while you are away from home by installing and configuring the LocationFree Player on your computer or another LocationFree device (a computer with LocationFree Player installed or a LocationFree TV). Also, by placing the base station in a central room, such as your living room, you can enjoy TV and videos from anywhere in your home via your home LAN.
Desktop Computer Regardless of which option you choose, remember: unlike
traditional TV, successful models of "TV-style" content online will
empower the viewer to watch when and where they choose.
Notebooks
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Jim Edwards is a syndicated newspaper columnist, author, speaker
and information publisher. Jim Edwards publishes a NO BS
multi-media newsletter that teaches "real" people how to make
"real" money online at http://www.IGottaTellYou.com
Lenovo Jim Edwards is a consultant specializing in internet mortgage
refinance strategies and consumer home loan information. He is the
author of "The TEN Dirty Little Secrets Of Mortgage Financing" at
http://www.mortgageloantips.com/info.html and offers a free
mortgage e-course at http://www.mortgageloantips.com/eclass.htm
Hard Drive Contact him at http://www.ebookfire.com
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