24/7 OnTarget Leads the Industry In Audience Reach And Behaviorally Targeted ImpressionsNEW YORK - November 8, 2004 -- 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, officially announced today the first eight audience segments of its behavioral targeting solution, 24/7 OnTarget, which are all currently available to advertisers.
24/7 OnTarget, the Companys behaviorally targeted advertising solution has gained rapid market acceptance. Since its launch, 24/7 OnTarget has led the industry in both audience reach and behaviorally targeted impressions served. The 24/7 OnTarget solution reaches approximately 45 million monthly unique users, according to comScore Media Metrix September 2004 data.
The first eight audience segments are: Globetrotters for the travel audience; Techies for IT professionals and tech savvy users; Market Makers for investors; The Better Half for women; On Health for a variety of health specific audiences such as allergy and arthritis sufferers; Big Spenders for online shoppers; Gamers for online game players and Music Lovers for those highly interested in music of all genres. The segments in 24/7 OnTarget are based on a robust taxonomy of more than 600 behavioral characteristics, offering advertisers unprecedented flexibility in audience segmentation.
Gamedaily.com, a leader in consumer news, reviews and free high-speed game downloads and game business news, used the Gamers segment on 24/7 OnTarget for a recent advertising campaign. Bob Huseby, vice president of national advertising sales, Gamedaily.com, said, We are very excited about the opportunity that the 24/7 OnTarget solution presented to us to reach the online gaming audience. We look forward to taking advantage of the new targeting capabilities presented via 24/7 OnTarget.
Amy Auerbach, account director at Media Contacts, the interactive arm of MPG, the media planning and buying division of global marketing communications company Havas, said, Agencies have been waiting a long time for someone to deploy behaviorally targeted technology against a wider audience than one or two publishers might have. With more than 800 publishers on the 24/7 Web Alliance, the power of behavioral targeting is evident. We are very excited about the reach that 24/7 OnTarget makes possible.
Among the clients already actively using the new segments are leading online travel, hotel and leisure and retail advertisers. The Company continues to add new publishers to 24/7 OnTarget on a daily basis.
Garret Vreeland, 24/7 Real Medias senior vice president, Media Solutions, said, The demand from advertisers has been growing as more of them learn about the tremendous power and effectiveness of behavioral targeting. Since we launched the 24/7 OnTarget solution earlier this year, we have established a track record of impressive results for these advertisers and simultaneously the 24/7 OnTarget solution is bringing increased revenues to the participating Web publishers on the 24/7 Web Alliance.
24/7 OnTarget offers advertisers behavioral targeting capabilities across an advertising network of marquee Web publishers. The 24/7 OnTarget solution leverages the Companys Web analytics product, Insight XE, with its targeting software, Insight ACT. 24/7 OnTarget combines with 24/7 Real Medias award-winning ad serving software Open AdStream to form Open AdSystem, which is the industrys only seamless full service solution. 24/7 OnTarget builds upon the existing 24/7 Web Alliance. Advertisers using the 24/7 Web Alliance now have the opportunity- not only to target users based on content and various performance measures, but also to include audience-based options. The 24/7 Web Alliance itself provides advertising opportunities to publishers and advertisers across 800 sites and 107 million unique monthly users.
About 24/7 Real Media, Inc.
24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com.
24/7 Real Media: Delivering Today. Defining Tomorrow.
Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, regulatory risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of November 8, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
[ Comment, Edit or Article Submission ]
