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Netflix Launches Web Site Banner Advertising With Campaign For Sony Pictures' 'Monster House'

LOS GATOS, Calif., June 12 /PRNewswire-FirstCall/ -- Netflix, Inc. (NASDAQ:NFLX) , the world's largest online movie rental service, today inaugurated banner advertising on its Web site with a multi-execution campaign by Sony Pictures Entertainment to promote its upcoming animated feature "Monster House." Sony will be the exclusive advertiser on Netflix.com for three days beginning today. The campaign kicks off the studio's online advertising for the highly-anticipated film, which is executive produced by Steven Spielberg and Robert Zymeckis and opens in theaters July 21st.
Sony created a series of unique, animated "Monster House" banners to rotate throughout the Netflix Web site. Each banner features a different character and message. "Netflix is a great way to reach avid moviegoers, and for 'Monster House' it makes sense because more than a third of Netflix households have kids," said Dwight Caines, executive vice president of worldwide digital marketing strategy for Columbia Tristar Marketing Group, a division of Sony Pictures.

Laptop Battery "Launching banner advertising is the next logical step in the evolution and expansion of our advertising program," said Peggy Fry, vice president of advertising sales for Netflix. "We're pleased to have such a strong partner as Sony for this launch and excited to feature the truly engaging creative they've developed for 'Monster House.'"

Real time tracking is furnished on all Run of Site (ROS) banner campaigns. Advertisers will be notified upon launch of campaign of a username and password to review statistics during the course of their advertising. 1 FREE BANNER is available per advertising campaign. Advertising rates below are based on package subscriptions, and campaigns can be cancelled at anytime. Cancellations will take effect prior to next billing date. No refunds will be issued on canceled campaigns and campaigns will cease on your anniversary date, ceasing future billing. Sign up is simple (just select your package below to get started), set up your account and payment method and a representative will contact you within 1 business day for any special needs for your campaign. Advertising Campaigns are typically up and running within 1 business day of your creative approval.

Thinkpad Netflix is selling banner ad space across its Web site, which is heavily trafficked by the company's 4.9 million subscribers. It is consistently rated among the five most visited sites in the movie and home entertainment category by Nielsen/NetRatings and was recently named for the third straight time the number one Web site for customer satisfaction in an independent poll conducted by ForeSee Results and FGI Research.

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Microsoft This is the second breakthrough advertising partnership between Netflix and Sony. Last November, the studio was the first to advertise inside Netflix's trademark red envelopes with a striking print ad to support the theatrical release of "Memoirs of a Geisha." Since then, Sony has featured many other titles, including most recently "The Da Vinci Code," on the envelopes. Netflix ships seven million envelopes a week via first-class mail.

Laptop Computers On the Web site and on the envelopes, advertisers can target Netflix members based on their rental and rating histories. Advertisers view this type of behavioral targeting as a compelling media strategy that allows them to more effectively reach the audiences they are seeking.

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Desktop Computer Netflix, Inc. is the world's largest online movie rental service, providing more than four million subscribers access to over 60,00 DVD titles. The company offers a variety of subscription plans, starting at $9.99 a month. There are no due dates, no late fees and no shipping fees. DVDs are delivered for free by the USPS from regional shipping centers located throughout the United States. Netflix can reach more than 90 percent of its subscribers with generally one business-day delivery. Netflix offers personalized movie recommendations to its members and has more than one billion movie ratings. Netflix also allows members to share and recommend movies to one another through its Friends(SM) feature. For more information, visit www.netflix.com.

Notebooks Source: Netflix, Inc.

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