Hot Banana Signs Interstrata as a Channel Partner for Combining
Client eMarketing Solutions
Interstrata uniquely positioned to offer complete client
eMarketing solutions - Web Content Management, Email Marketing
& Web Analytics
September 8, 2005 -- Barrie, ON., September 8, 2005 - Hot Banana
Software Inc., a leading provider of Web Content Management
Solutions (Web CMS) and eMarketing Solutions, today announced the
signing of Interstrata Inc. as a Hot Banana Channel Partner.
Interstrata, of Mississauga, Ontario, is an online marketing agency
that specializes in the development, implementation and integration
of Internet-based marketing applications that are highly
interactive, measurable, targeted and manageable. Interstrata will
now be able to add Hot Banana's Active Marketing Web Content
Management Suite to their portfolio of Web Marketing solutions
which also includes; email marketing from ExactTarget and Web
Analytics from WebTrends.
Hot Banana and Interstrata will work closely together to develop
new sales opportunities to help
businesses and governments
increase their online marketing activities, while reducing costs
and improving customer satisfaction.
Laptop Battery "At Interstrata we believe that one important element of a
successful online marketing campaign is a company's ability to
easily manage the content of their Web site," says Frank Fusca,
Co-Founder and CEO, Interstrata. "Our partnership with Hot Banana
provides us with yet another powerful solution that will allow us
to easily create Web content for our clients that is feature rich,
measurable and easy to manage."
According to Ferris Research, based IT analysts firm, mail security market is expected to grow by 25 percent a year through 2007, eventually reaching $5.5 billion in the U.S. alone by the year 2010. The IBM Network eMail Security Express offering is a powerful entry in this market. sized enterprises, education and service provider clients. IBM and its Business Partners can now sell the total NES solution, making it easier for clients to purchase the hardware, software and services together from one provider, with one purchase order.
Thinkpad The commitment by Hot Banana's new channel partners only
confirms the trend that companies are increasingly demanding a Web
CMS that is closely integrated with online eMarketing solutions.
The Web site can now be used strategically to grow
business, launch active
marketing campaigns and provide quality service and support for
customers.
We defined this URL when we created the server, though it might not have been clear that we did so. When we defined the class for remoting on the server we specified an objectUri value ( Calculator.rem). Also, on the server we specified the channel (TCP) and port (49341) on which the server will listen for client requests. Combined with the server name itself,
Microsoft "The Web CMS market is evolving rapidly and the demand for an
easy-to-use, yet flexible Active Marketing Web Content Management
Suite is on the rise," says Krista Lariviere, President, Hot Banana
Software Inc. "We're leading on a technical level, and channel
partners such as Interstrata, are seeing the benefits of combining
three previously unconnected Web technologies; Web analytics, email
marketing, and Web Content Management. Interstrata will now be able
to offer their clients an integrated mix of eMarketing solutions to
generate more leads, track and measure email and Web site
analytics, convert the leads into actions, and maximize online
customer retention and communications practices."
The Network Solutions seal below symbolizes the secure channel in place when you connect to our server. or unaltered.
Laptop Computers "Hot Banana fits our company's philosophy of easy-to-use,
top-notch systems very well, they're providing a solid
WCMS/eMarketing technical foundation which can be tailored to
precise customer needs," explained Frank. "There has been
tremendous interest in Hot Banana's solution and we hope to benefit
by spreading the word around."
— Cloudmark, Inc., the authority in messaging security, announced an agreement today with Message Partners, a leading provider of email security software, that enables it to participate in a global agreement with IBM whereby Message Partners' flagship Message Processing Platform (MPP) can be resold as part of an integrated platform solution on IBM System p™ products for small to midsized businesses, along with an option for Cloudmark's Authority™ engine, abuse solution that blocks spam, carrying emails at the gateway.
Laptop Computer About Hot Banana Software Inc.
"This is an example of how innovative technology can enable a significant business transformation providing real value to a client. IBM recognized the potential value of RFID early on and moved aggressively to support its clients in software, by investing in research and development, and with services, in building unique professional capabilities and skills, " said Augusto De Castro, Vice President Industrial Sector, IBM Italy. "An effective working relationship with honda was crucial to identify the process needs and envision true business benefits, having access to IBM competence centres to design the solution."
Desktop Computer Founded in 1999, Hot Banana powers Web sites for more than 180
companies worldwide. Designed for non-technical users, Hot Banana
is a full-fledged Web Content Management Suite that manages the
content creation and delivery process of a Web site.
Notebooks The Hot Banana Active Marketing Web Content Management Suite
consists of the end-to-end integration of Web Content Management,
Internet marketing, search engine optimization - SEO, and WebTrends
7.5 Web analytics. Hot Banana is an ideal Web site solution for
online branding, corporate communications, lead generation &
conversion campaigns, customer retention, PR, and event marketing
programs. Hot Banana is available as Hot Banana On-Demand
(Software-as-a-Service (SaaS)), or as Hot Banana Licensed. Clients
include; Algoma Steel, Bell Industries, Parents Action for
Children, Ansell Healthcare Europe, World Vision, Beaver Vending,
Los Alamos School Board (New Mexico), Law Society of Upper Canada,
Expertech, and The County of Simcoe. Hot Banana Software Inc. is
profitable and privately held. www.hotbanana.com
Lenovo
About Interstrata Inc.
Hard Drive Interstrata is an end-to-end online marketing firm that provides
strategy development, e-mail marketing, Web development and content
management services. Managed Marketing is Interstrata's strategic
marketing partnership approach to
understanding clients' markets
and customers and providing ongoing assistance in leveraging the
power of the Internet to grow their businesses.
Travelstar Interstrata clients encompass a wide range of industries
including: government; hospitality and tourism; wholesale;
professional services; healthcare; manufacturing; communications
and broadcasting; technology and others. Interstrata is a privately
held Canadian company located in Mississauga, Ontario. For more
information check out www.interstrata.com
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