IAB Adds Twenty-Five New Members
NEW YORK, NY (September 23, 2004) Today, the Interactive
Advertising Bureau (IAB), the
leading voice of the interactive
advertising and marketing
industry, announced the addition of twenty-five new companies to
its membership roster, including Sina Corporation, Chinas largest
Internet portal. Of the new members, eight are new general members
and seventeen are new associate members. IAB member companies
account for over eighty-six percent of the ad revenue generated via
interactive
advertising in the United States.
New General Members include:
Car Domain Network, Kaboose,
Inc, Bolt, Marchex, Reed Business, Sina Corporation,
SpecificMEDIA, Inc., and Uproar. The general member category
represents companies that are actively engaged in the sale of
interactive advertising.
Laptop Battery New Associate Members include: Adinterax.com, BlueLithium,
ContextWeb, Inc., DAC Group, DoubleFusion, IndustryBrains, Inc.,
Innovation Ads, Leapfrog Online, LinkShare Corporation, Millward
Brown, Inc., Nurun, Inc., Organic, Inc., Publicis Dialog,
Rhino Internet Solutions, Sage Metrics Corp., Vertical Response and
Webclients.net. Associate members represent the perspective of
companies that support the interactive advertising industry (for
instance interactive or digital marketing companies.)
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Thinkpad Were excited to welcome this diverse group of companies as IAB
members, said Greg Stuart, President and CEO, IAB. As IAB
membership grows so does our ability to implement new initiatives
and programs that benefit all companies operating in the
interactive advertising industry.
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Microsoft About the IAB
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Laptop Computers Founded in 1996, the Interactive Advertising Bureau (IAB)
represents the leading companies in the interactive space.
Membership includes companies that are actively engaged in, and
support the sale of interactive advertising in addition to being
responsible for selling over 86% of online advertising in the
United States. IAB members include AOL, CNET Networks, DoubleClick,
Forbes.net, MSN, Google, Overture, The Walt Disney Internet Group,
Yahoo! and over 180 others. On behalf of its members, the IAB
evaluates and recommends standards and practices, fields
interactive effectiveness research and educates the advertising
industry regarding the use of interactive advertising. For more
information on the IAB please visit www.iab.net.
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