How do you persuade someone to do what you want them to do?
Laptop Battery A whole world of marketing exists around us trying to do that every minute of the day.
Do you even notice it anymore or, like your prospects, have you subconsciously set up
a system of "radar defenses" against the daily bombardment of marketing messages?
According to the indictment, Jones would steal various IBM and Penguin computer servers from Verisign's warehouse in Virginia and sell them to Johnson. Johnson would then sell the servers to several individuals, who would sometimes place them for sale on eBay. As a result of this scheme, the indictment alleges that Jones and Johnson caused Verisign to lose more than $120, 000 worth of computer equipment. In the indictment, Jones and Johnson are charged in three counts with causing the interstate transportation of stolen property, namely IBM 330 and 335 servers, in violation of 18 U.S.C.
Thinkpad Take a minute and count up the advertising methods which fight for your attention (and
money) every day. Just the basic list includes:
laptop computers is driving strong sales for notebook computers, according to the latest quarterly sales figures from the research firm IDC, which reported a 37% computer sales for the second quarter, compared with a year earlier. In the U.S., laptop sales grew 17.7%, while sales of desktop computers and servers fell 4%. The New York Times ( 10), CNET ( 10)
Microsoft · Yellow page ads
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Laptop Computers · Newspaper and magazine ads
year career at IBM, a global information technology company where he was a member of IBM senior leadership team. There he held multiple roles, from overseeing the company worldwide competitive and server sales to leading sales, services, marketing and channel operations for IBM software business in Asia Pacific. During this time he resided in Tokyo, Japan.
Laptop Computer · Postcards, catalogs, and direct mail circulars in your "snail mail" box
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Desktop Computer · Radio pitches interrupting the flow of your favorite songs
Notebooks · TV ads - about 20 minutes worth per hour now
Lenovo · Hundreds of storefronts, "mega" malls, and strip malls
Hard Drive · Highway billboards by the thousands
Travelstar · Circulars hung on your doorknob
Gateway · Illegal signs on stop signs and telephone poles
Laptop Parts · Legitimate email messages
Software · Spam email or UCE (unsolicited commercial email)
Hard Drives Just these 11 sources can overwhelm your brain with marketing messages. Like trapped
rats, people develop defenses against this never-ending onslaught. They throw up a
wall or a "radar defense" that goes into action the minute they smell a "pitch" or a
sales job. Don't blame them. We all do it!
Electronics So how can you get around this psychological wall against the constant sales and
marketing messages? Well, the answer does NOT lie in hitting people with more frequent
and obnoxious advertising or sly, sneaky tactics. You might get them to trust you for
a minute, but it will backfire in the long run.
Canon
You must do two things instead:
Desktop Pc 1. First, you must establish credibility for yourself and your business as an expert.
Desktop Computers
2. Second, you must reduce their fears about doing business with you.
Think Pad Doing these two things will get you past their defenses and allow you the opportunity
to persuade them to buy your product.
Repair So how do you accomplish these two "simple" things? What will win someone's attention,
raise your credibility, and lower their fear factor all at the same time? The one-word
answer really applies to most everyone.
Data Recovery Trust!
Cisco If a seller can get behind your defenses with information which makes you trust them,
then that credibility will carry over into a sale much of the time.
Keyboard How can you get this credibility?
Monitor Well, take this next fact as online marketing "gospel," for many people have proven
its effectiveness.
Desktop Fact: Publishing and promoting with free articles gives you one of the most powerful
opportunities available to tip the buyer's credibility scale in your favor.
Infosys How can we prove this works? Quite easily actually. Take a break from reading this
and go check out a newspaper or magazine for a minute.
Refurbished Laptops Which do you trust more, the ads or the articles? Most people will choose the articles
hands down. Why? Because the articles don't try to "sell" you anything. Instead, they
hand out useful information for educational or other practical purposes.
Wipro Most of us grew up in a culture which says we can believe and "trust" what appears in
the standard "news" or "information" format. In other words, if it appears in print,
then we can believe and trust the author.
Lap Top So go ahead! Use this lifetime of conditioning to your advantage in selling your
products and services!
Refurbished Very few things will create an atmosphere of trust and confidence in people as reading
one of your articles on a subject that greatly interests them. It shows you know your
business. It also demonstrates you will do more than just try to sell them something.
Memory
Publishing articles literally lets you fly under their advertising "radar defenses."
Intel So remember these points when deciding whether or not to use articles to promote your
business:
As400 1. Few things create as much trust and confidence in the minds of potential customers
as reading an article you wrote on a subject which specifically and intensely
interests them.
Averatec
2. Articles establish credibility quickly because, right or wrong, we've all been
trained to trust the "news."
Hardware 3. An article, or series of articles, will differentiate you from the competition, who
bombard people with nothing but sales messages.
Dual Xeon 4. Providing content-rich, non-sales-oriented articles will also help build and
solidify your relationship with existing customers so they give you repeat business.
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