New Content Network Super-Targeting in Google Adwords
Submitted by steveblom
on Tue, 2005-10-11 14:20. adwords news | Adwords Tips and Tricks
For people that use the content network, you may have been aware about the ability to site target your campaign. Well, Google has done it again, now tweaking their technology even more, so that you can show your ads on an exact SECTION of a site. This is actually huge.
Here's the message you may or may not have seen when you logged in:
"Target your ads to specific pages on content sites
with Section Targeting.
Now you can advertise on specific sections of a site in the Google content network.
Choose the section 'sourceforge.net/projects/filezilla' rather than all of sourceforge.net. Or place your ads only on 'anandtech.com/digitalcameras' instead of the entire AnandTech site."
Here's a link with more information on how this works:
You know, I get mad at Google like anyone else, and then they do a tweak like this, and you see why they are the total leader in this area. For both advertisors and publishers this is a real godsend, and gives you the ability to laser target your advertising to the exact people that you most want to reach.
I will definately be working with this in the near future.
Steve Blom, Adwordstraining.org
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