Web site monitoring is a global necessity
Web site and shopping cart performance should be monitored from
around the world
By David Leonhardt
Bill Huang sits down at his computer. As he connects to the
Internet, he glances out at the sun poking its nose above the
Hong Kong skyline. It will be another busy day, and he has to
order those slippers for his wife before rushing off to a
meeting.
He types in his search terms and Google faithfully reports:
"Results 1 - 100 of about 1,760,000. Search took 0.34 seconds."
Bill clicks on a the Big Soft Slipper web site and waits for the
page to load. "Site unavailable," Bill reads. He hits the
"back" button. Then he clicks on another of the 1,760,000 pages
Google offered him.
High above Cleveland, USA, the executives at Big Soft Slipper are
clinking their glasses and patting themselves on the back. "We
sure did it," the CEO crows. "Look at that beautiful home page.
Look at the easy navigation. Look at how fast it loads."
Somebody please tell them about Bill Huang.
"Very few people realize how the web site that loads so zippy in
their office, flows like molasses on their customers' computers -
and may not even be accessible at all," says Vadim Mazo, CEO of
Dotcom-Monitor (
http://www.dotcom-monitor.com ), a web site
monitoring company. "While they celebrate, they could be losing
customers."
Even in the United States, the most developed Internet market in
the world, one out of five Internet users still operate on 56K
connections. Smart companies have gotten wise, and test their
web sites on slow connections - usually 56K. That leaves 13
million Americans with even slower connections - along with
hordes of customers in India, China, Australia, Russia, South
Africa and elsewhere around the world.
Who is monitoring your web site from Europe and Asia?
"We just opened up a new web site monitoring station in Hong
Kong, because there is a growing demand for monitoring web site
performance from Asia," Mr. Mazo adds. "While nobody can monitor
individual connections, we can monitor sever side connection
speeds and web site accessibility - both of which are affected by
transatlantic transfers."
In fact, bottlenecks can develop in several spots along the
transatlantic connections - bottlenecks that could slow down or
even block a web site completely. If a webmaster is not
monitoring the performance of his web site overseas as well as at
home, he will not be aware of the bottleneck and unable to
contact his provider about it.
The fact is that a web site will load slower on the opposite side
of the world, regardless of the type of connection the surfer
has. But that is compounded when the transatlantic connections,
or other local connections, block up.
Is connection speed a problem worth monitoring?
In May 2001, Zona Research reported that slow loading web sites
accounted for $25 billion in lost sales each year (
http://www.marketresearch.com/map/prod/483429.html) As Internet usage continues to climb around the world, that
figure might be closer to $40 billion by now.
Another study, by BizRate.com (
http://www.bizrate.com ) in 2000,
revealed that most people abandon purchases on the Internet while
already in the shopping cart section - 21 percent due to slow-
loading pages. In other words, even when the home page and the
sales pages operate at a satisfactory speed, customers get
frustrated by slow loading or failed shopping carts.
"It's one thing to know that your web site is accessible. It is
another to know that all your forms and your shopping carts are
performing to your customers' satisfaction," Mr. Mazo says. He
adds that web site monitoring avoids the embarrassing moment when
the customer lets a company know its site is not accessible. "The
only thing worse is if nobody lets you know and you just keep
losing sales."
This suggests there is value in monitoring your web site from
overseas -- and in monitoring the forms and shopping carts and
anything other server requests and user transactions
Stella Huang loves her new slippers. They are just perfect. She
really does not care where they come from. The executives at Big
Soft Slipper were not monitoring their web site performance, so
they have no idea that they just lost a customer. And another
customer. And another...
ABOUT THE AUTHOR
David Leonhardt is a freelance writer, and an online and offline
publicity specialist. Contact him at:
mailto:info@...
or visit his website at:
http://www.thehappyguy.comFor website monitoring:
http://www.dotcom-monitor.com .
For details about web site monitoring services:
http://www.dotcom-monitor.com/web-site-monitoring.aspWeb site monitoring is a global necessity
Web site and shopping cart performance should be monitored from
around the worldBy David Leonhardt
Laptop Battery
Bill Huang sits down at his computer. As he connects to the
Internet, he glances out at the sun poking its nose above the
Hong Kong skyline. It will be another busy day, and he has to
order those slippers for his wife before rushing off to a
meeting.
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Thinkpad
He types in his search terms and Google faithfully reports:
"Results 1 - 100 of about 1,760,000. Search took 0.34 seconds."
Our web servers place and read "cookies" on our site's visitors' computers for a variety of purposes. Cookies are small data files that are stored on an Internet user's computer by a web server. One important use of cookies is to help identify you while you are logged in to the Upromise site. Consequently, if your browser does not accept session cookies, you will be unable to enroll or log in to our service using our site. You will, however, be able to browse our site as a visitor. The information Upromise collects from cookies and web server logs is used to administer the web service and customize information you receive when visiting our site. Upromise may also use and share aggregate information from cookies and web server logs to analyze and improve our web service offerings. This information does not identify individual visitors or customers.
Microsoft
Bill clicks on a the Big Soft Slipper web site and waits for the
page to load. "Site unavailable," Bill reads. He hits the
"back" button. Then he clicks on another of the 1,760,000 pages
Google offered him.
Spyware monitors your computer and transmits information to a third party. The collected information might be keystrokes, applications loaded, Web sites visited or other activity. Tracking cookies are another variety of spyware. Many Web sites write cookies to your hard drive. The small text files may include passwords or configuration information for that Web site. Cookies, however, may also record your visits to other Web sites and include personal information you entered at those sites.
Laptop Computers
High above Cleveland, USA, the executives at Big Soft Slipper are
clinking their glasses and patting themselves on the back. "We
sure did it," the CEO crows. "Look at that beautiful home page.
Look at the easy navigation. Look at how fast it loads."
Computer memory is the quickest, cheapest, and easiest way to improve the performance of your system. Find RAM memory upgrades for desktops, laptops, servers, and printers all backed by a lifetime warranty and guaranteed compatible with your computer. Shipping is an everyday low price of $1.99! Computer Memory Outlet sells memory compatible with all leading computer manufacturers like Dell, Apple, Compaq, HP, Sony, IBM, Lenovo, and many more.”
Laptop Computer
Somebody please tell them about Bill Huang.
An IP address is a number automatically assigned to your computer whenever you are browsing the Web. Web servers, the big computers that "serve up" Web pages, automatically identify your computer by its IP address. When Site Visitors request pages from the Site, our servers log the Site Visitors' IP addresses.
Desktop Computer
"Very few people realize how the web site that loads so zippy in
their office, flows like molasses on their customers' computers -
and may not even be accessible at all," says Vadim Mazo, CEO of
http://www.dotcom-monitor.com>Dotcom-Monitor, a web site
monitoring company. "While they celebrate, they could be
losing customers."
Notebooks
Even in the United States, the most developed Internet market in
the world, one out of five Internet users still operate on 56K
connections. Smart companies have gotten wise, and test their
web sites on slow connections - usually 56K. That leaves 13
million Americans with even slower connections - along with
hordes of customers in India, China, Australia, Russia, South
Africa and elsewhere around the world.
Lenovo
Who is monitoring your web site from Europe and
Asia?
Hard Drive
"We just opened up a new web site monitoring station in Hong
Kong, because there is a growing demand for monitoring web site
performance from Asia," Mr. Mazo adds. "While nobody can monitor
individual connections, we can monitor sever side connection
speeds and web site accessibility - both of which are affected by
transatlantic transfers."
Travelstar
In fact, bottlenecks can develop in several spots along the
transatlantic connections - bottlenecks that could slow down or
even block a web site completely. If a webmaster is not
monitoring the performance of his web site overseas as well as at
home, he will not be aware of the bottleneck and unable to
contact his provider about it.
Gateway
The fact is that a web site will load slower on the opposite side
of the world, regardless of the type of connection the surfer
has. But that is compounded when the transatlantic connections,
or other local connections, block up.
Laptop Parts
Is connection speed a problem worth monitoring?
Software
In May 2001, Zona Research reported that href=http://www.marketresearch.com/map/prod/483429.html>slow
loading web sites accounted for $25 billion in lost sales each
year. As Internet usage continues to climb around the world,
that figure might be closer to $40 billion by now.
Hard Drives
Another study, by http://www.bizrate.com>BizRate.com
in 2000, revealed that most people abandon purchases on the
Internet while already in the shopping cart section - 21 percent
due to slow-loading pages. In other words, even when the home
page and the sales pages operate at a satisfactory speed,
customers get frustrated by slow loading or failed shopping
carts.
Electronics
"It's one thing to know that your web site is accessible. It is
another to know that all your forms and your shopping carts are
performing to your customers' satisfaction," Mr. Mazo says. He
adds that web site monitoring avoids the embarrassing moment when
the customer lets a company know its site is not accessible. "The
only thing worse is if nobody lets you know and you just keep
losing sales."
Canon
This suggests there is value in monitoring your web site from
overseas -- and in monitoring the forms and shopping carts and
anything other server requests and user transactions
Desktop Pc
Stella Huang loves her new slippers. They are just perfect. She
really does not care where they come from. The executives at Big
Soft Slipper were not monitoring their web site performance, so
they have no idea that they just lost a customer. And another
customer. And another...
Desktop Computers
ABOUT THE AUTHOR
Think Pad
David Leonhardt is a freelance writer, and an online and offline
publicity specialist. Contact him at: href=mailto:info@...>info@... or
visit his http://www.thehappyguy.com>happiness
website. Visit http://www.dotcom-monitor.com>Dotcom-
Monitor for details on http://www.dotcom-
monitor.com/web-site-monitoring.asp>web site monitoring
+++++++++++++++++++++++++++++++++
David Leonhardt
The Happy Guy
Info@...
Repair
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