Eloqua Tops Email Deliverability Benchmarks in Pivotal Veracity
Audit
At 97%, Eloqua's B2B and B2C Deliverability Rate Outperforms
Current Industry Rate
Laptop Battery TORONTO--(BUSINESS WIRE)--Aug. 16, 2004--All email service
providers are not the same. One bad client in an email vendor's
client list or out of date best practices can negatively affect the
deliverability of everyone's mailing and damage the effectiveness
of multiple campaigns. According to a recent audit by Pivotal
Veracity, LLC, an independent email delivery audit company, Eloqua
Corporation, a provider of sales and
marketing automation
solutions and services, achieves
a business-to-business (B2B) and business-to-consumer (B2C)
email received deliverability rate of 97%. Eloqua's
deliverability rate outperforms Pivotal Veracity's industry
benchmarks currently at 77% received deliverability rate.
"The only way to fight the pervasive spam problem is to develop a
means of certifying legitimate mailers, ensuring that spam is
blocked and 'real' mail continues to land in users' in-boxes," said
Deirdre Baird, CEO of Pivotal Veracity. "Eloqua has made a
commitment to empower their customers to ensure their success in
email marketing communications. Together, Eloqua and Pivotal
Veracity provide businesses the tools and intelligence that email
marketers need to preserve email as a cost-efficient, highly
effective means of communicating with prospects and customers."
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Thinkpad The Eloqua audit was conducted from May 2004 to June 2004 and
tracked to 21 of the nation's top Internet service providers
(ISPs), including those with the highest block rates, and involved
checking email content against all major spam filters and
blacklists.
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Microsoft With B2B companies increasingly using email to communicate with
potential and existing customers, deliverability is becoming a
critical factor in maximizing marketing response. If the email is
coming from a domain previously flagged for its email practices,
that email, regardless of content or consent may get automatically
blocked, destroyed or rerouted as bulk. The most legitimate, honest
and forthright marketer in the world can do everything right, but
if 20% of the mail is not reaching its intended target, there is a
tremendous amount of missed opportunity.
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Laptop Computers Eloqua worked closely with Pivotal Veracity to develop Pivotal
Veracity's new eDelivery Tracker for B2B, a more sophisticated
deliverability solution specifically designed to test B2B email
campaigns. By conducting tests against several ISPs, Eloqua was
able to assess factors that affected deliverability and determined
best practices for B2B email marketers. (See "Pivotal Veracity
Unveils B2B Delivery Optimization Tool" release issued on August 3,
2004.)
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Laptop Computer "Many companies miss sales opportunities because email campaigns
are lost to the 'bulk' mail folder at the very beginning, or else
'hot' customer leads get lost within a batch of general prospects
during the marketing-sales cycle," said Mark Organ, CEO of Eloqua.
"Eloqua combines automated lead generation capabilities,
permission-based marketing, customer behavior tracking and analysis
with the highest deliverability standards to ensure customers that
their marketing communications will reach their targets. In B2B
marketing, where more and more marketers are using email as a
cost-effective means to identify, generate higher response rates,
and further qualify leads before sending them on to sales, every
email communications counts."
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Desktop Computer Eloqua ensures deliverability by only working with quality B2B
vendors who maintain up-to-date best practices. Eloqua helps
customers develop content that will not get blocked by spam filters
and provides them with a deliverability report card.
Notebooks About Eloqua's Products
Lenovo The award-winning Eloqua Conversion Suite(TM) is designed to
deploy quickly and easily, and is comprised of four hosted modules:
Marketing Conversion, which enables marketers to track online and
offline campaigns in real-time; Sales Conversion, which provides
sales professionals with real-time prospect behavior and interest
data, and digital collateral distribution capabilities; Site
Conversion, which offers website traffic analytics and web-based
chat; and Hypersite, which creates individual, profile-driven
website content for customers and prospects. To meet the demands of
larger organizations, Eloqua offers Conversion Suite
Enterprise Edition, an advanced
solution that unifies all the Conversion Suite modules along
with enterprise applications such as CRM. This comprehensive
suite bridges departmental boundaries and enables your marketing
and sales departments to work in unison.
Hard Drive About Eloqua Corporation
Travelstar Founded in 1999, Eloqua Corporation is a leading provider of
marketing and sales automation solutions and services for
businesses demanding measurable and repeatable revenue increases
from otherwise static customer data. Eloqua's award-winning
technology platform enables sales and marketing organizations to
maximize their efforts, acquire and build effective relationships
with customers and prospects, and embrace the full power of
customer relationship management (CRM) applications. For more
information, please visit www.eloqua.com or dial 866-FAST-ROI
(327-8764).
Gateway About Pivotal Veracity
Laptop Parts Founded in 2003, Pivotal Veracity is an independent email
delivery auditing and management company that enables
permission-based email marketers to improve their email delivery.
The Company's technology helps direct marketers and their chosen
deployment vendors analyze their email campaigns and decisively
improve inbox placement. Pivotal Veracity's customers are Fortune
1000 marketers. The Company also partners with leading direct
marketing providers including Eloqua, Eclipse
Direct Marketing, Blue Hornet,
Exact Target and The Hauser Group. A supporter of CAN-SPAM, Pivotal
Veracity believes in responsible
direct marketing and double-opt-in
list generation. For more information on Pivotal Veracity, please
visit http://www.pivotalveracity.com/.
Software Contacts
Hard Drives
Antenna Group for Eloqua Corp.
Rachelle Marquez-Santos, 415-977-1911
rachelle@antennagroup.com
or
Pivotal Veracity
Michelle Eichner, 480-684-0770
meichner@pivotalveracity.com
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