Search Engine Marketing Firm iProspect Named 'Best Search
Engine Marketing Vendor' by readers of ClickZ
Laptop Battery WATERTOWN, Mass.--(BUSINESS WIRE)--Aug. 11, 2004--In its annual
Marketing Excellence Awards competition, ClickZ has awarded
iProspect(R), the Original(R) Search Engine Marketing Firm, the
title of "Best Search Engine Marketing Vendor." Visitors to the
ClickZ website voted on nominees in a number of interactive
categories, and the ClickZ editorial staff announced the winners
today. http://www.clickz.com/resources/awards/article.php/3391861
ClickZ is recognized as the world's largest resource for news and
information on the online marketing and
advertising industry.
"We're very grateful and honored to be named 'The Best Search
Engine Marketing Firm' by ClickZ," said iProspect President, Robert
Murray. "Since our founding in 1996, we've been passionate about
producing outstanding search engine marketing results for our
clients, and they validate our efforts each year with their
renewals. It's very satisfying to know that others in the
marketplace acknowledge the quality of our work as well."
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- The top 10 search engines deliver over 85% of traffic.
- It can take up to 3 months to get ranked on the top search engines, however continued tracking, updating, and site resubmission is critical.
- Unlike software and services that randomly submit your site to search engines, our specialists will work directly with you to achieve the best results.
- We have specialists in both search engine optimization and search engine marketing who know the most effective way to build an online presence.
Microsoft IProspect works with many of the world's largest and most
successful brands, helping to maximize the
return on their online marketing
investments. iProspect's full-service search engine marketing
offering includes: natural (or
"organic") search engine
optimization, paid inclusion management via direct OSMX feeds,
pay per click advertising management via their
own patent-pending iSEBA(TM) bid management agent, website
analytics via their own customized configuration of
WebTrends(TM) (the ClickZ Award Winner in the Analytics Tool
category), and their patent-pending website conversion
enhancement(SM) service. Today, the firm boasts 70 full-time
employees and 60 clients, maintaining this very high
staff-to-client ratio to best serve its clients.
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Laptop Computers Reputation for Results
Performance Domain from BuyDomains. to Begin Your Search Promoting Your Online Business Of all the strategies you use to promote your business online, the most important by far is search engine marketing. Search engine marketing (SEM) is a term that encompasses both paying for a prominent position in search engines and directories, as well as going through a process called search engine optimization to ensure that your site becomes visible through natural or "organic" means.
Laptop Computer "iProspect has a reputation for producing significant results
for significant clients," said iProspect client Les Kruger, Manager
of Online Marketing for AT&T Wireless. "They have a business
model that focuses on the world's largest brands, and the largest,
most complex websites. These sites are typically run by some pretty
savvy marketers who demand customized
strategies, personalized
service, highly-detailed reporting, and -- most of all --
results. Undoubtedly, a great deal of iProspect's success and
recognition has come from steadfastly sticking to a focus of
major brands, major sites, and only working with clients who fit
their model," he added.
The eCommerce Booster has several powerful features for improving search engine marketing. First of all, it enables the automatic insertion of Meta tags in the HTML pages generated by the Miva software. It also allows for the automated submission of the website to major search engines, and creation of a Google Sitemap specifically designed for online stores. These features make a website much easier to index for search engines like Google, which means more search engine marketing exposure for pages within the website.
Desktop Computer Thought Leaders
Notebooks IProspect cites its thought leadership as another reason for
winning the award. iProspect's CEO, Fredrick Marckini has written
three books on the subject of search engine marketing, and writes a
bi-weekly column for ClickZ called "Search Results."
Lenovo Various iProspect executives will speak at over 50 conferences
and events in 2004, and are regularly quoted in the trade and
business press including: the Wall Street Journal, Business Week,
The New York Times, and the Washington Post. The company publishes
its own "Search Marketing Advisor" monthly newsletter
(http://www.imakenews.com/iprospect/index000032103.cfm), free to
clients and non-clients alike, and regularly conducts and publishes
primary research on the search marketing industry and the behavior
of search engine users. iProspect has produced white papers on
search engine marketing that many marketers find useful in learning
about search engine marketing
(http://www.iprospect.com/about/free-sem-information.htm).
Hard Drive Growing List of Awards
Travelstar IProspect adds the 2004 ClickZ Marketing Excellence Award to its
growing list of awards, including: the 2003 Inc. Magazine Fast 500
Award (5th Fastest Growing Marketing &
Advertising Company in the U.S.),
the 2003 Deloitte Technology Fast 500 (128th Fastest Growing
Technology Company in the U.S.), and the only firm to ever receive
an A+ rating in the "MarketingSherpa Guide to Search Engine
Marketing Firms" - the industry's only independent buyers' guide
for search engine marketing services.
Gateway About iProspect
Laptop Parts IProspect(R) is The Original(R) Search Engine Marketing Firm.
The company helps many of the world's most successful brands
maximize their online marketing ROI through
natural search engine optimization,
paid inclusion management, pay per click advertising management,
Web analytics, and website conversion enhancement(SM). iProspect
has published three books on search engine marketing, including
Achieving Top-10 Rankings in Internet Search Engines, and most
recently, Search Engine Positioning. iProspect is located in
Watertown, Massachusetts and can be contacted at 1-800-522-1152, or
by visiting http://www.iprospect.com.
Software Contacts
Hard Drives
iProspect
Colleen Reed Sears, 800-522-1152 x1121
csears@iprospect.com
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