JupiterResearch Projects Vertical Search Will Drive Industry
Growth, With Four Industries Dominating Search
Spending
(New York, NY - February 23, 2005) -- JupiterResearch, a division
of Jupitermedia Corporation (Nasdaq: JUPM), today projected in its
newly released report, "Vertical Search: Early Marketers Will Reap
Rewards of Low Pricing," that the search industry will develop in
much the same way historical media markets before it have, with the
broad-based search engines spawning a raft of vertical search
engines dedicated to specific categories.
"Broad-based search engines are extremely good at navigating vast
amounts of information, but extremely poor at helping a consumer
make a purchase decision," said Niki Scevak, analyst with
JupiterResearch. "This creates a large opportunity to enhance the
consumer experience with vertical search," added Scevak.
Laptop Battery The report finds that paid search spending in the U.S. is highly
concentrated. Just four categories - retail, financial services,
media and entertainment and travel - accounted for 79% of the $2.6
billion spent on paid search in 2004. Each vertical provides a rich
landscape of opportunity and a blueprint for how other categories
will develop.
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Thinkpad In the search market overall, rapidly rising keyword prices on
broad-based search engines will soon stabilize and industry growth
will depend substantially on the incremental value provided by
vertical search engines. "The trend will cause a sea change in how
advertising spending is allocated
online and force media firms in vertical categories to embrace
performance-based advertising pricing models," said
Scevak. "If vertically focused media firms do not seize this
opportunity, search engines like Yahoo! and Google, as well as a
number of established and startup vertical search engines like
Shopping.com and Sidestep will enter to satisfy the market
demand."
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Microsoft The JupiterResearch report enumerates the top search marketing
categories, analyzes the reasons why certain categories contribute
disproportionate amounts of spending and recommends strategies for
media firms, advertisers and their agencies to apply to vertical
search initiatives.
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Laptop Computers The complete findings of this report are immediately available
to JupiterResearch clients online at www.jupiterresearch.com. For
more information on the report or JupiterResearch's Online Search
research service please contact Kieran Kelly, Vice President of
Global Sales and Client Service at 1-800-481-1212 or
researchsales@jupitermedia.com.
Increased oil production, high oil prices, revived light industry, and expanded export processing zones helped sustain GDP growth at about 10% in 2006.
Laptop Computer About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com),
headquartered in Darien, CT, is a leading global provider of
original information, images, research and events for information
technology,
business and creative
professionals. JupiterWeb, the online media division of
Jupitermedia, operates five distinct online networks:
internet.com and EarthWeb.com for IT and business professionals;
DevX.com for developers; ClickZ.com for interactive marketers;
and Graphics.com, for creative professionals. JupiterWeb
properties include more than 150 Web sites and over 150 e-mail
newsletters that are viewed by approximately 20 million users
and generate over 300 million page views monthly. Jupitermedia
also includes: JupiterImages, one of the leading images
companies in the world with over 5.0 million images online
serving creative professionals with products like Comstock
Images, Thinkstock Images, Thinkstock Footage, Photos.com,
HemeraImages.com, Ablestock.com, Clipart.com and Animations.com;
JupiterResearch, a leading international research advisory
organization specializing in business and technology market
research in 18 business areas and 14 vertical markets; and
JupiterEvents, which produces offline conferences and trade
shows focused on IT and business-specific topics, including
Search Engine Strategies and WiFi/VoWiFi Planet.
The growth of ethanol production would seem to have positive benefits for cattle feeders, and perhaps the dairy industry. However, for hogs and poultry, the question is whether the increased price of corn will be offset by added value in the feed product that is returned. If not, this could mean some restructuring of the location of the U.S. and the world animal industries. This appears to be particularly true for the Eastern Corn Belt and the Southeastern U.S. where hog, poultry and dairy are more dominate.
Desktop Computer "Safe Harbor" Statement under the Private Securities Litigation
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historical facts are "forward-looking statements" that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements
involve risks and uncertainties that could cause actual results to
differ materially from those described in the forward-looking
statements. The potential risks and uncertainties address a variety
of subjects including, for example, the competitive environment in
which Jupitermedia competes; the unpredictability of Jupitermedia's
future revenues, expenses, cash flows and stock price;
Jupitermedia's ability to integrate acquired businesses, products
and personnel into its existing businesses; Jupitermedia's
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ability to protect its intellectual property. For a more detailed
discussion of such risks and uncertainties, refer to Jupitermedia's
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1934. The forward-looking statements included herein are made as of
the date of this press release, and Jupitermedia assumes no
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hereof.
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