If you want to make your sales copy do all the selling for
you, here's a quickie mistake you'll have to eliminate.
See, making your sales copy do all the selling for you will
dramatically boost your response and your sales, if... you
do it right.
Laptop Battery There's a very simple error that clogs up your sales copy...
distances your prospects from your products... and prevents
you from having that "greased slide" effect you're after
with your writing.
According to the indictment, Jones would steal various IBM and Penguin computer servers from Verisign's warehouse in Virginia and sell them to Johnson. Johnson would then sell the servers to several individuals, who would sometimes place them for sale on eBay. As a result of this scheme, the indictment alleges that Jones and Johnson caused Verisign to lose more than $120, 000 worth of computer equipment. In the indictment, Jones and Johnson are charged in three counts with causing the interstate transportation of stolen property, namely IBM 330 and 335 servers, in violation of 18 U.S.C.
Thinkpad I see it all the time when I'm doing sales copy reviews.
laptop computers is driving strong sales for notebook computers, according to the latest quarterly sales figures from the research firm IDC, which reported a 37% computer sales for the second quarter, compared with a year earlier. In the U.S., laptop sales grew 17.7%, while sales of desktop computers and servers fell 4%. The New York Times ( 10), CNET ( 10)
Microsoft Many times you'll write something like this:
Computer memory is the quickest, cheapest, and easiest way to improve the performance of your system. Find RAM memory upgrades for desktops, laptops, servers, and printers all backed by a lifetime warranty and guaranteed compatible with your computer. Shipping is an everyday low price of $1.99! Computer Memory Outlet sells memory compatible with all leading computer manufacturers like Dell, Apple, Compaq, HP, Sony, IBM, Lenovo, and many more.”
Laptop Computers "This system will take you by the hand and guide you along
the way, step-by-step."
If you®e looking for the best Laptop Computers, use our listings to compare a large number of Laptop Computer retailers selling top brand Laptop Computers. Compare Laptop Computer prices and product specifications, read user and expert reviews, or use our price comparison tools to find the right Laptop Computer for you!
Laptop Computer Whenever you see stuff like this, just chop out all the
"wills", and change your copy so it reads more like this:
year career at IBM, a global information technology company where he was a member of IBM senior leadership team. There he held multiple roles, from overseeing the company worldwide competitive and server sales to leading sales, services, marketing and channel operations for IBM software business in Asia Pacific. During this time he resided in Tokyo, Japan.
Desktop Computer "This system takes you by the hand, guiding you along the
way, step-by-step."
Notebooks Doesn't that sound smoother?
Lenovo And isn't it more "appealing" to you?
Hard Drive Want to know why?
Travelstar Because the first sentence is "active".
Gateway Something that "will" do something for you, implies you have
to work at it, or at least work "with" it.
Laptop Parts The second sentence is "passive".
Software Meaning, you feel like the product is doing all the work for
you -- it's almost effortless.
Hard Drives The product "takes you by the hand" implies a LOT less work
on your part, which... is what all your prospects want --
to work less.
Electronics In fact, an entire business was built on the strength of
this concept.
Canon BMG music, at the time a monthly record (LP's -- remember
those) club, was running an ad that said "put music in your
life".
Desktop Pc The ad was accidentally changed to read "puts music in your
life".
Desktop Computers Sales took off and the rest is history.
Think Pad So where can you take advantage of this opportunity in your
sales copy?
Repair Let me know.
Data Recovery Now go sell something,
Cisco Craig Garber
http://www.KingOfCopy.com
Keyboard P.S. Check out all the prior archives you've been
missing, right here at:
http://www.kingofcopy.com/tips/tiparchives.html
Monitor About The Author:
Desktop Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com
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