Critical Aspects Of A Good Press Release
By S. Housley
Laptop Battery Distributing a press release to editors and news organizations
is only half the battle. Writing a press release that will be
published by the media is equally important. Press releases are
public relations opportunities. A well written press release, can
generate exposure in publications that could be worth thousands in
advertising dollars, for a fraction of the cost.
According to the indictment, Jones would steal various IBM and Penguin computer servers from Verisign's warehouse in Virginia and sell them to Johnson. Johnson would then sell the servers to several individuals, who would sometimes place them for sale on eBay. As a result of this scheme, the indictment alleges that Jones and Johnson caused Verisign to lose more than $120, 000 worth of computer equipment. In the indictment, Jones and Johnson are charged in three counts with causing the interstate transportation of stolen property, namely IBM 330 and 335 servers, in violation of 18 U.S.C.
Thinkpad Newsworthy News
Press releases should contain a newsworthy item and be written as
an announcement--not advertisement. Releases can cover a wide
variety of topics.
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Microsoft Ideas for Press Releases -
http://www.small-business-software.net/kinds-of-pr.htm
A result of the latest achievements from IBM's 40 years of commitment to speech research and development, the IBM ViaVoice product family provides the most accurate, responsive, versatile, use IBM speech product offerings to date for the desktop software marketplace. IBM ViaVoice Release 10 product editions afford a " modal" computer input environment, freeing users from dependence on the keyboard and mouse for many applications. Release 10 users who enter data more rapidly by speaking than by typing can be more productive.
Laptop Computers Plain Enlish
Press releases should be written in plain language so that the
general population will understand. Keep explanations simple. Press
releases should be in laymen terms, avoiding overly technical
language .
press release Use our press release archive for news and views on the personal finance sector. press release
Laptop Computer Focus on Facts
Press releases should not contain superlatives. Avoid "fluff" and
focus on facts. Editors will often use copy from a press release,
and if extensive editing is required they will opt not to use the
release at all. The press release should articulate the news item,
in a factual way avoiding qualifiers like "best".
The Cure's debut album, Three Imaginary Boys, was released in May 1979 to good reviews in the British music press.
Desktop Computer Illustrate Benefits Not Features
Too often press release writers will use fancy terms to describe
feature sets, all the while never conveying how a specific feature
will benefit an individual using the product or service. It is
important that the press release explain the benefit of the product
or service. This is best done by providing concrete explanations
and articulating time saved, money saved etc...
Notebooks Headlines That Grab
Press releases only have a few moments to attract the interest of
readers. The headline should be relevant, but should attract the
interest of readers. Many websites use RSS feeds to distribute news
headlines, often only the press release headline will appear,
therefore it is critical that the press release headline be an
attention "getter" while still remaining relevant to the
release.
Lenovo Hook
The first paragraph should contain a hook, to secure the interest
of readers. You only have the first few sentences to keep the
interest of the editors and readers.
Hard Drive Inverted Pyramid
The contents of a press release should be in an inverted pyramid
with the most important item appearing first. Each succeeding
paragraph should contain supporting information with the least
important information on the bottom.
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Contact Details
In the event that the media decides to print the press release,
they may often wish to contact the company to obtain additional
details or graphics for print publications. Be sure to include
appropriate contact details in the release.
Gateway Press Release Analysis:
Example Well Written Press Release:
http://www.feedforall.com/press-release-rss2html-cache.htm
This release announcing a new application contains specific
benefits in non-technical terms that the reader will
understand.
Laptop Parts Example Poorly Written Press Release:
http://www.valentine-shop.com/press-release.htm . This release
announcing a new web site contains no contact information and the
most important information appears last rather than first.
Software Press releases can be an excellent tool for increasing product
exposure without incurring a significant expense. Consider how
press releases can become part of your business marketing plan.
Hard Drives About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon manages
marketing for NotePage http://www.notepage.net a wireless text
messaging software company.
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