MindBranch Partners with Mintel
WILLIAMSTOWN, Mass.--(BUSINESS WIRE)--May 25, 2004--MindBranch, Inc., a leading distributor of market research, announced today the addition of a new research partner, Mintel International Group. Mintel is a major supplier of competitive product and consumer intelligence. This strategic distribution partnership will allow MindBranch to offer additional consumer-based research to its clients through their sales and marketing efforts and via the website.
"Working with Mintel helps us increase our ability to meet customer demand for leading research in this unique market. Our goal is to offer our clients a list of the most respected research firms in the world and the addition of Mintel definitely adds to this offering," said Anne-Marie Bona, Manager of Publisher Services at MindBranch.
Established over 30 years ago, Mintel produces over 600 research reports each year, covering an extensive number of sectors and focusing on topical marketing issues. Mintel reports analyze market sizes and trends, market segmentation, and consumer attitudes and purchasing habits, as well as assessing the future of the market. By providing a comprehensive picture of the consumer, Mintel's reports provide thorough analyses of specialist sectors, breaking down complex issues into easy-to-understand sections.
"Mintel is delighted to have established a strategic marketing partnership with MindBranch. By distributing Mintel's consumer intelligence reports through Mindbranch a new generation of users will now have the opportunity to benefit from the timely, insightful research Mintel is renowned for," said Karen Dowse, Head of Marketing Operations at Mintel.
About Mintel
Established over 30 years ago Mintel enjoys an enviable reputation for providing the world's leading blue-chip companies with expert analysis on all aspects of consumers' economic activity and accurate monitoring of global consumer packaged goods activity. Supported by a comprehensive global intelligence network Mintel brings together an extensive range of research data across six continents.
About MindBranch, Inc.
MindBranch, founded in 1992, is a market research services company providing research from over 350 leading publishers such as Datamonitor, Euromonitor, and IDC. MindBranch distributes market research reports, newsletters, directories, subscriptions, and custom research in over 130 market segments and helps companies centralize their research procurement through its proprietary desktop tool, QuickLink. For more information visit www.mindbranch.com or call 1-800-774-4410 or 1-413-458-7600.
Contacts
MindBranch, Inc.
Sharon Oakes, 413-458-7600
http://www.mindbranch.com
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