Greenlight Launches Click Fraud Service
LONDON, May 12/PRNewswire/ -- Search engine marketing agency Greenlight, has launched a Click Fraud service to deter people who have no intention of buying, from clicking on sponsored links that lead to advertisers having to pay for false leads to their websites.
The service which is aimed at companies that advertise on search engines, works by monitoring user's IP addresses to identify where the clicks come from. If unusual or irregular behaviour patterns are recognised, a pop-up box appears on the user's screen asking them if they need assistance. It then notifies users that their activity is visible and if it continues then appropriate action can be taken.
Warren Cowan, CEO, Greenlight believes that click fraud is recognised as an increasing problem but without regulation in place, it can't be controlled by search engines: "Search engines are concerned that the industry is open to abuse and while some offer a monitoring service, they don't collaborate and share the information with each other. They can only identify abuse on their own systems," he says. "Advertisers aren't always aware that they're victims of fraud. The higher the cost of a keyword, the likelier the chance of it being targeted, typically by a disgruntled employee or a competitor. If click fraud is to be eradicated, then search engines need to work together."
About Greenlight
Greenlight is a search engine marketing agency that integrates search engine optimisation (SEO) and paid search to generate sales and create commercial success online. Its diverse portfolio of clients range from Hotels.com to Camelot the National Lottery.
Please see www.greenlight.co.uk
Warren Cowan, CEO
Warren has worked exclusively in search engine marketing for the last five years allowing him to develop a complete perspective on the growth and movement of the industry.
Prior to founding Greenlight in November 2001 Warren developed search engine applications for Origin Consulting, and held business development, account director and management posts at various search engine-marketing companies including paid search provider Espotting Media.
Highly skilled in both paid and natural search, Warren's client experience includes the creation and direction of SEO projects for companies as varied as Microsoft, P&O Ferries, Lycos and Camelot & the National Lottery.
Source: Greenlight
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