So, you have been writing articles, submitting to high quality
directories and using other quality link building strategies.
Great! Are you making it obvious to the search engines however? All
of your
link building efforts could be easily noticed and
devalued by the search engines.
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Search engines exist to give searchers the best possible results.
They use complicated algorithms to rank sites. One important factor
in these rankings is links. Their logic is that if another
webmaster links to a site, it must be of some value. The more links
pointing to the site, the more value gets assigned to it. Search
Engine Optimizers (SEOs) know this and they begin linking campaigns
to get the most links they can. What they do not know is search
engines could be catching on to these artificial link building
schemes.
1. link building, Internet Marketing Forum, root123, 27 Apr 07 ... link building link building Is a?link from a URL with page rank?0 is more ... 10 is more important than to have 10 link s with page rank 7 What different ... impact these two options will create during your link building campaign ... 2. Link building, Internet Marketing Forum, MarkKirby, 13 May 07.
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SEOs find the appropriate category in directories, submit the
site, its description and URL (address) then move on to the next
one. They find a linking partner, give him/her the site title, URL
and its description and move on. They write articles and
include the same About the
Author section for each article. Their goal is quantity. The
problem is the SEOs are making it easy for the search engines to
see that
he/she is artificially link
building and devalue those links. How? Search engines detect the
exact same anchor text and description for every
link.
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In a world with no SEO or artificial link building, each and every
link to a website would be different because every webmaster is a
different person. In no possible way could twenty different
people think of the same exact
anchor text when linking to a site. So in our world, its easy
for the search engines to spot artificial link building.
However, there are two ways to fix this problem:
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1. Create a slightly different description and anchor text
for every single link you ask for. This gives the illusion that you
are not artificially link building.
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2. If you really believe in your site you can never ask
for another link. This may seem off the deep end, but there is
logic to it. With this method, you still will receive links, but
for a different reason. You have to create a site with such good
content and so frequently updated that everyone will feel obligated
to link to you. Become a leader in your industry. This method
worked for many sites. Try it for yourself, although it does
require a vast amount of hard work. This is the method search
engines want. People will link to you because you are a great
resource. Every link will be different. Successfully using this
method you will see a boost in the rankings and traffic as
well.
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Do not leave a roadmap of your SEO efforts for the search engines
to find. Your efforts should look like
natural links. You can go as far as
to not have a link building campaign. Whichever option you choose,
work hard at it, you will see results in the search engine
rankings, traffic or both.
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Derek Croote is the webmaster of
freeseoquiz.com and he invites you to
test your
knowledge of search engine optimization by taking any of his
free SEO quizzes.
Lenovo Derek Croote is the webmaster of freeseoquiz.com and he invites
you to test
your knowledge of search engine optimization by taking any of
his free SEO quizzes.
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