Omniture Sees Record Growth in 2004, Becoming Largest and
Fastest-Growing
Leading web analytics provider continued to maintain the
highest level customer retention and overall company growth in the
industry
OREM, UT February 24, 2005 Omniture, the largest provider of
on-demand web analytics, today announced that 2004 was a year of
record growth and achievement for the company. Omniture issued two
major releases of its flagship web analytics product, SiteCatalyst,
focusing on technology partner integration, usability for C-level
executives and many other customer-centric features.
As of the close of 2004, Omniture saw more than 140 percent
revenue growth over the preceding year and added hundreds of new
customers and several thousand brands to a roster that already
included many of the webs largest and most heavily-trafficked
sites.
Laptop Battery In 2004, Omniture invested in all aspects of the company to
become the
market leader in web analytics,
said Mark Gorenberg, partner at Hummer Winblad Venture Partners,
an Omniture investor. They continue to make the bold decisions
that will support and grow their position in 2005.
Fueled by higher oil prices, record government spending helped to boost GDP growth in 2004 and 2005 to approximately 18% and 11%, respectively.
Thinkpad Customer Validation
The most important metric of Omnitures success is the continued
customer adoption and expanding usage of Omnitures SiteCatalyst.
Omniture now provides web analytics for over 9,000 brands, and
marquee new wins in 2004 included AOL (the largest web analytics
deal ever, and the largest deal in the history of ASP solutions),
Wal-Mart, Oracle, CMP Media, and Sprint.
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Microsoft These customers all chose Omniture because of the strength and
ease-of-use of the SiteCatalyst technology, coupled with the
expertise, creativity and hands-on approach of Omnitures
Professional Services Group. This combination ensures the fastest
time-to-value in the web analytics
market. Omniture has also
consistently proven its ability to scale well beyond the limits
of competitive offerings, handling incredibly large page view
volumes and traffic spikes.
With the laptop market growth or the optical media revolution, many computers do not incorporate floppy disk drive anymore.
Laptop Computers We evaluated most of the options out there in choosing our web
analytics solution partner, said Sam Valenzuela, senior manager,
eBusiness strategy & analysis, at Sprint. Omniture gave us the
greatest peace of mind that we could accomplish what needed to be
done based on SiteCatalysts ability to handle the complexities and
volume of our site, and the fact that Omniture was really willing
to work with us to understand and respond to our needs.
And then, of course, we have the Standalone Server product, which is called Acronis True Image Server for Windows or Linux and that will manage a single standalone server. What type of computers can we back up, because in a medium to a large sized, even some small sized businesses, who knows what kind of computers they have They may have laptops, they may have desktops, they may just have anything and everything
Laptop Computer Solution Leadership and Best Practices
Omniture released two major version enhancements of the
SiteCatalyst suite in 2004, each time pushing the envelope on what
web analytics technology can do, and how the resulting data can be
disseminated throughout the enterprise for better decision-making
at all levels. SiteCatalyst 10 featured Advanced Segment Insight
(ASI), which broadens and simplifies segmentation options to
provide a deeper understanding of customer behavior. SiteCatalyst
10 also debuted the Open Data Platform, which allows users to
embrace information external to SiteCatalyst within their
SiteCatalyst reporting environment and thus get a single view of
online marketing activity. SiteCatalyst 11 delivered web analytics
to managers, executives and C-level decision-makers through
features like dynamic, live integration to Microsoft Excel and
simple access to SiteCatalyst reports from within the
Windows start menu. By enabling
broad consumption of web analytics data, SiteCatalyst 11 enables
the entire company from marketing and merchandising to finance,
product development and the CxO level to communicate, manage and
measure success according to key performance indicators
(KPIs).
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Desktop Computer Omniture is committed to delivering a universe of
deeply-integrated marketing tools, as evidenced in 2004 by its
partnership with DoubleClick Inc. (NASDAQ: DCLK), the leading
provider of solutions for advertising agencies, marketers and
web publishers. DoubleClicks web analytics customers are migrating
over to SiteCatalyst in anticipation of DoubleClick discontinuing
its web analytics product, SiteAdvance. Omnitures integration with
DoubleClicks DARTmail and DART for Advertisers allows for seamless
data exchange between both sets of products for measuring the
effectiveness of outbound campaigns, remarketing to highly valuable
visitor segments and finding the incremental gains that maximize
ROI.
Notebooks In terms of ensuring customer success with web analytics
initiatives, 2004 saw Omniture complement its industry-leading
training and education services, Omniture University, with the
successful launch of the Omniture Best Practices Group. Headed by
seasoned web analytics executive Matthew Belkin and comprised of a
team of analytics experts, it is the first such group in the
industry. Its charter is specifically to enable customers to
realize the full potential of their web analytics implementations
through customized training, hands-on support, and innovative
application of best practices and principles.
Lenovo Industry Recognition
In addition to its corporate growth in revenue and customer
acquisition, Omniture received many industry accolades in 2004. The
company was recognized with CMP Medias Network Computing Editors
Choice award. For the second consecutive year, Inc. Magazine named
Omniture to its Inc. 500 list of Fastest Growing Companies in North
America., and the company was also included in the 2004 Deloitte
Technology Fast 500 for the second year in a row. Also, Omniture
was named a clear market leader in web analytics in an October
JupiterResearch Constellation Report evaluating 14 vendors across a
broad range of categories.
Hard Drive 2004 was an exciting year of growth for us, said Josh James, CEO
and co-founder of Omniture. We worked hard to help our new and
existing customers expand the value of SiteCatalyst throughout
their organization. The benefits of all this work have been
gratifying, but we know theres still much more to do in 2005 and
beyond. We will remain focused on delivering great and cutting-edge
customer value.
Travelstar About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of
next-generation web analytics technology that delivers the
essential intelligence needed by Web commerce leaders and
innovators to drive the business decisions that increase ROI.
Omniture is the largest, on-demand, web analytics provider by
revenue, and Omnitures SiteCatalyst is the most mature and
comprehensive technology on the market, offering industry leading
scalability and flexibility combined with an intuitive user
interface. Omniture is the only company in its market to offer a
comprehensive view of activity on a company's website that includes
historical (data warehouse) and real-time analysis and reporting.
In addition, Omniture offers knowledgeable professional service
teams, experienced in helping customers determine the questions
they must ask to arrive at the answers they require. Proof of its
world-class technology and outstanding team, Omniture has the
highest level of retained and satisfied customers in the market,
including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle,
Overstock.com, GM and Hewlett-Packard. www.omniture.com.
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