Poindexter Systems Adds Utility Computing Capabilities To Poe
Optimization Suite
New York, NY, May 3, 2004 Poindexter Systems, Inc., a leading
provider of performance optimization technologies that enable
online marketers to maximize the performance and profitability of
their Internet-based
advertising and media campaigns
today announced that it has unveiled SmartServe, its fourth
generation ad serving tool to now be seamlessly integrated into
Poindexters Progressive Optimization
Engine (POE) Suite. SmartServe
is the companys innovative technology that provides trafficking,
campaign management, and detailed reporting by leveraging the
concept of utility computing. POE is the industrys first
real-time statistical modeling platform that runs the Media
Optimization, Creative Optimization and Brand Optimization suite
of products. With the latest integration, advertisers can use
existing network infrastructures to achieve unparalleled
capacity, performance and efficiency without substantial
investment in local hardware and software for ad serving.
Poindexters use of utility computing consists of processing and
distributing advertisements entirely "at the edge" via several
leading Content Distribution Networks (CDNs), such as Akamai,
Mirror Image Internet and Speedera. The
nature of CDNs allow for copies of
content to be instantly replicated, cached and processed throughout
their global networks. Thus, both processing and content delivery
can occur at the location immediately adjacent to the viewer,
without requiring a call to a central set of servers. This results
in significant improvements to speed, reliability and cost
effectiveness for Poindexter-delivered ads and content to the
end-user. SmartServe also allows traffic to be dynamically routed
across multiple networks without requiring advertiser, publisher or
network involvement.
Laptop Battery "Poindexter's willingness to embrace utility computing and CDNs
is a testament to their commitment to raise the bar in all facets
of online advertising delivery and optimization," said Frank
Brilliant, vice president of sales and marketing at Mirror Image
Internet. "By helping Poindexter leverage the Web to more reliably
deliver ad campaigns, we are able to showcase the compelling
features of utility computing to publishers, advertising agencies
and the overall Internet marketplace."
Our objective is to continue to offer our customers sophisticated
tools for advanced campaign management with a level of scalability
that is unmatched in the industry, said Poindexter Systems chief
executive officer Rich Person. By using the utility computing
model, our customers are now able to focus on their core business
and value-added services without the usual necessity of investing
tremendous human and capital resources in their underlying
technology backbone. By integrating the Smart Serve function into
POE, we are able to give our customers the ability to touch a
broader range of potential buyers more quickly, efficiently and
cost effectively.
"...offers a better selection of tools and technical support than Norton SystemWorks..." CNET "With a massive toolset to optimize, clean, repair, protect, and maintain your PC, you'll find very little you can' navigate suite." Computer Shopper "They should have names this utility the 'kitchen sink'. disk defragging, Internet firewall duties, virus protection, privacy protection, system optimization, and more."
Thinkpad The latest version of Smart Serve functionality with Utility
Computing is available now.
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Microsoft
About Poindexter Systems
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Laptop Computers Poindexter Systems, Inc., a leading provider of performance
optimization technologies that enable direct marketers to maximize
the performance and profitability of their online advertising
campaigns. The companys Progressive Optimization Engine (POE) is
the industrys first real-time statistical modeling platform that
uses clustering and predictive modeling to identify audience
viewing behavior and response to various ads. Using Poindexters
flagship POE Optimization Suite, companies such as America Online,
American Express, Continental Airlines, and T-Mobile have
significantly enhanced the accuracy and effectiveness of their
online advertising campaigns, maximizing their budgets and customer
response. For more information, call 212-741-4222 or visit our
visit Web site at www.poindextersystems.com.
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