WashingtonPost.Newsweek Interactive Selects Revenue
Science Audience Search (TM) For
Behavioral Targeting Services
Audience-Based Advertising to Generate New Revenue
Opportunities for Leading News Web Site
New York September 20, 2004 - Revenue Science, Inc., the leading
provider of behavioral targeting for online advertising, announced
today that it now provides behavioral targeting services to
Washingtonpost. Newsweek interactive (WPNI), the new media and
electronic publishing subsidiary of The Washington Post Company.
Through these services, WPNI creates and sells a new class of
premium ad packages that enable advertisers to connect directly
with target audiences on washingtonpost.com.
WPNI will benefit from using Revenue Science's industry-leading
Audience Search behavioral targeting capabilities by selling
distinct audience segments with known reach and quality on a
campaign basis. As a result, the company will have high-value
inventory to offer advertisers who want to explore creative and
alternative ways of reaching their target audiences.
Laptop Battery "Audience Search behavioral targeting will allow our advertisers
to reach their target audience in a highly measurable way based on
how our users actually experience the site," said Caroline Little,
CEO and Publisher, Washingtonpost.Newsweek Interactive. "This new
approach to advertising takes full advantage of the fact that the
Web is an addressable medium, which is especially relevant for
reaching consumers effectively."
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Thinkpad "WPNI has a history of embracing new online advertising
developments to leverage its affluent, educated, and influential
audience," said Bill Gossman, President and CEO of Revenue Science.
"We are excited to help such a respected media company implement
audience-based advertising to drive additional revenue
opportunities through behavioral targeting, in order to deliver the
value of that audience to advertisers in the most powerful way
possible."
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Microsoft Behavioral-based targeting is a growing trend in Web advertising
and washingtonpost.com joins an impressive list of leading online
publishers that have activated behavioral targeting services from
Revenue Science including Marketwatch.com and The Wall Street
Journal Online at WSJ.com, Reuters,
Financial Times, ESPN, and
Kelley Blue Book.
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Laptop Computer Revenue Science, Inc. is the leading provider of behaviorally
targeted audiences for Web advertising. Revenue Science delivers
the highest-quality audiences with the most effective reach,
increasing revenue for publishers and efficiency for advertisers.
The company makes behavioral targeting easy with Audience Search
technology to enable custom campaigns on the fly, powerful
inventory management tools, performance-based pricing that
eliminates risk and the RAMPTM full-service methodology. Revenue
Science clients are leading Web publishers including The Wall
Street Journal Online at WSJ.com, MarketWatch, Reuters, Financial
Times.com, Edmunds.com, Kelley Blue Book and ESPN.com; and
advertisers include Fortune 500 companies in technology,
telecommunications, healthcare, travel, and finance. For more
information, visit www.revenuescience.com
(for example, select IBM). A list of laptop models made by IBM will appear.
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Desktop Computer About WPNI
Notebooks Washingtonpost.Newsweek Interactive is the online publishing
subsidiary of The Washington Post Company (NYSE:WPO). Its mission
is to develop the company's editorial products and
businesses on the Internet and
across all electronic content delivery platforms. WPNI's
flagship products include washingtonpost.com and Newsweek on
MSNBC.com. The company is headquartered in Arlington, VA.
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