Omniture SearchCenter: Generates Search Marketing Success for
Over 120
Enterprise-Class
Organizations
Omnitures Automated Bid Management Solution and Native
Integration with Web Analytics is Driving Customer Search Engine
Management (SEM) Success
OREM, Utah June 6, 2006 Omniture, a leading provider of online
business optimization software,
today announced the increased adoption of Omniture
SearchCenterthe companys bid management solution that allows
marketers to optimize keyword campaigns in real-time. Since Q4
2005, more than 120 customers, including Computerworld,
Education Success, Hyatt Hotels, JetBlue Airways, KEO Marketing,
LifeMed Media and Temel, have deployed SearchCenter to define
and streamline their SEM initiatives.
Customer Success
Laptop Battery Omniture SearchCenter optimizes the effectiveness of companies
keyword management through its native integration with the Omniture
SiteCatalyst analytics engine, providing the necessary intelligence
to enhance online
business success. Among the many
customers achieving results with SearchCenter include:
is a search engine marketing consultant. He works with his clients to build them powerful online presences. Officially Jaimie is a computer programmer, but he claims to enjoy marketing much more. He graduated from Stevens Institute of Technology with a BS in Computer Science. He worked under Barry Schwartz at RustyBrick, Inc., as lead programmer on all eCommerce projects until 2005. At present, Jaimie consults for several organizations and administrates the popular search engine marketing blog, SEOEgghead.com.
Thinkpad Computerworld, a leading IT management publication, saved 200
hours of manual report generation per year, eliminated a one-month
reporting time lag, and gained improved insight into keyword
investments.
According to the indictment, Jones would steal various IBM and Penguin computer servers from Verisign's warehouse in Virginia and sell them to Johnson. Johnson would then sell the servers to several individuals, who would sometimes place them for sale on eBay. As a result of this scheme, the indictment alleges that Jones and Johnson caused Verisign to lose more than $120, 000 worth of computer equipment. In the indictment, Jones and Johnson are charged in three counts with causing the interstate transportation of stolen property, namely IBM 330 and 335 servers, in violation of 18 U.S.C.
Microsoft JetBlue Airways, a leading low-cost airline, reduced
cost-per-conversion by 94 percent, saved 50 hours of manual report
generation per quarter.
Prior to Symantec, Packard (HP) in marketing and general management. As a founding member of HP Unix server business unit, billion dollar business, achieving market leadership in various segments, and bringing the first mainframe class systems to market. She established the HP Solutions organization which included software development labs in India, Japan and the U.S. and also created the HP Enterprise Marketing and Solutions organization through the merger with Compaq.
Laptop Computers LifeMed Media, a healthcare-focused media site, saw a 90 percent
reduction in keyword management costs, increased visitor conversion
rate by 20 percent and saw a 100 percent increase in traffic with
no change in marketing spend.
The manufacturer has not yet provided the relev... .. 4247 £30.03 1 IBM print server IBM print server As a global leader in the PC market, IBM develops, edge, reliabl... .. 4247 £539.92 1.
Laptop Computer Prior to SearchCenter, we could not connect the dots in terms of
Web analytics and search marketing because we were using a
non-integrated system that did not deliver accurate data in a
timely or efficient manner, said Mike Tedesco, Chief Technology
Officer at LifeMed Media. After evaluating several vendors and
products, we found Omnitures SearchCenter was the only solution to
offer a platform for managing Web analytics and search marketing
through a single interface.
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Desktop Computer International Expansion
Notebooks Keeping pace with company growth and increasing demand, Omniture
recently made SearchCenter available internationally for customers
in Europe, Middle East and Africa (EMEA). The SearchCenter
interface operates in six languages including English, French,
German, Chinese simplified, Chinese traditional and Japanese as
well as over 100 international currencies. This capability allows
for the management of international campaigns across multiple
regions, enabling effective analysis and optimization for
enterprise companies with business divisions located in various
countries.
Lenovo About SearchCenter
Hard Drive SearchCenter offers a single interface to view, manage and
refine keyword bids for over 40 of the most commonly used search
and content sites including Google, MSN adCenter and Yahoo!in
real-time. Representing the next phase in the evolution of the
SiteCatalyst Suite, SearchCenter combines with the companys online
analytics product, SiteCatalyst, to provide marketing managers with
deep insight into the success of their various marketing
activities.
Travelstar In the past, marketers have spent significant time and money on
SEM tactics they thought would be effective. With SearchCenter,
Omniture has made search marketing more of a science. Armed with
the information SearchCenter provides, our customers can determine
the [ROI] of their search marketing initiatives and use this
information strategically to optimize their overall online
marketing objectives, said Gail Ennis, senior vice president of
worldwide marketing at Omniture.
Gateway About Omniture
Laptop Parts Omniture, Inc., is a leading provider of online business
optimization software, enabling customers to manage and enhance
online, offline and multi-channel business initiatives. Omnitures
software, which it hosts and delivers to its customers on-demand,
enables customers to capture, store and analyze information
generated by their websites and other sources and to gain critical
business insights into the performance and efficiency of marketing
and sales initiatives and other business processes. In addition,
Omniture offers a range of professional services that complement
its online services, including implementation services, best
practices, consulting services, customer support and user training
provided through Omniture University. Omniture's customers include
eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and HP.
www.omniture.com.
Software Source: Omniture
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