Thousands of Marketers Convene at AD:TECH Chicago
Interactive Advertising and
Marketing Event Exceeds
Expectations in New Midwest Venue
Laptop Battery FAIRFIELD,
Conn.--(BUSINESS WIRE)--July 19,
2004--The first Chicago-based AD:TECH since 1998 welcomed over
2300 attendees and exhibitors and was highlighted by informative
keynote addresses from Pete Peterson of United Airlines and
Roger Blackwell, Ph.D, Author of "Brands that Rock," industry
forecasts, announcements and new product launches. The event
attracted many of the industry's key interactive
advertising and media players to
the Sheraton Chicago Hotel & Towers this week. The show
concluded on Tuesday, July 13.
As part of the event's comprehensive conference program, AD:TECH
delivered a general session entitled "Big Brands...Big Thinking,"
during which top executives from Procter & Gamble and Kraft
Foods discussed what is working in Internet marketing for big brand
marketers.
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Thinkpad During his keynote presentation, which was given a standing
ovation, Roger Blackwell revealed branding and marketing lessons
that can boost creative thinking, increase market share, and
enhance the longevity and success of a brand.
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Microsoft "Our Chicago launch exceeded our expectations in attendance, and
we are thrilled with the enthusiastic response to our comprehensive
conference program," said Joel Davis, president and CEO of JD
Events, the producer of AD:TECH. "This event proved to us that
Chicago is truly an interactive marketing hot-spot."
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Laptop Computers AD:TECH, now in its 9th year, is the industry's most
comprehensive forum dedicated to the interactive advertising and
marketing sector. Exhibitors include industry giants such as
Google, America Online, Inc., Overture and DoubleClick. Event
participants praised AD:TECH for once again providing an
informative forum for industry professionals.
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Laptop Computer For additional information about the Chicago event and the
upcoming AD:TECH New York in November, visit www.ad-tech.com.
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Desktop Computer About JD Events
Notebooks JD Events is dedicated to the creation of targeted and
innovative industry-leading events that deliver results. The
company brings together highly qualified buying audiences,
education-rich content and high-level networking opportunities, all
geared toward increasing business transactions in the markets it
serves. JD Events produces the Travel Commerce Conference &
Expo (TravelCom Expo), the Satellite Application Technology
Conference & Expo (SATCON) and AD:TECH, the event for
interactive marketing. For more information please visit
www.jdevents.com.
Lenovo Contacts
Hard Drive
PAN Communications, Inc.
Melanie Wilcox/Carrie Schuller, 978-474-1900
jdevents@pancomm.com
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