Performics and Netconcepts Unlock Hidden Content for Search
Engines
Performics' Clients Use New Technology to Make Dynamic,
E-Commerce Sites "Crawler-Friendly"'
CHICAGO--(
BUSINESS WIRE)--April 12,
2004--Performics, a leading performance-based online
marketing services and
technology company, and Netconcepts, an innovative Web
development firm that specializes in search engine optimized
e-commerce, today announced an exclusive partnership that
enables Performics' clients to quickly transform their dynamic,
e-commerce sites into "crawler-friendly" pages for
natural search.
"Our approach to comprehensive search engine marketing centers
around the marriage of technology, expertise and service to
optimize results for clients," said James Crouthamel, president and
CEO of Performics. "By partnering with Netconcepts, we combine our
technology platform with their leading solution for natural search
optimization (GravityStream) to deliver a fast, measurable lift in
search traffic for our clients."
Laptop Battery Performics provides comprehensive search engine marketing
services, assisting clients with their paid placement, paid
inclusion, and a now enhanced natural search solution. All services
will be delivered through Performics' technology platform,
ConnectCommerce(SM), which enables real-time ROI tracking and
reporting, as well as dynamic keyword and bid management
technology. Netconcepts' GravityStream technology has been
integrated with ConnectCommerce, providing clients with a Google
friendly solution that creates full transparency for natural search
results.
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Thinkpad "The first rule of natural search optimization is to increase
your site's `crawlability' for the engines and to do so in a manner
consistent with the engines' guidelines and policies," said Jody
Hartwig, CEO of Netconcepts. "With this partnership, Performics'
clients can unlock database-driven web content previously hidden
from search engine crawlers."
engine optimization is an important consideration if the website will rely on search engines to generate traffic. When looking at how a search engine will index a website, HTML offers the best choice. engine spiders are designed to interpret and understand HTML code. In recent years, some search engines have made progress at indexing Flash content as well, although that can be deceiving for a couple of reasons. The first reason is that search engine spiders do not have the ability to run Actionscript code, which means that any dynamic content or Actionscript generated links, will not be indexed. The second reason relates to the way that search engines index and rank content. Generally they would prefer to see content packaged in discrete, relevant units like the pages in an HTML website are. With a Flash site, all of the content appears to be in one file, causing content dilution in the search engines.
Microsoft The implementation is simple, straightforward and does not
require heavy reliance on a marketer's technology department. The
solution has already delivered tremendous results in sales and new
customer acquisition for Northern Tool, a leading multi-channel
marketer.
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Laptop Computers "We simply set up a sub-domain, added a link to our home page
and waited for the engines to crawl us," says Northern Tool
Ecommerce Marketing Manager Nathan Miller. "The results from this
simple solution have been so impressive we are in the process of
aggressively optimizing for natural search. With 81 percent of the
buyers being new to our customer file, we want to make the most of
this giant acquisition opportunity in 2004."
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Laptop Computer Clients can now turn to Performics for a fully trackable,
natural search technology solution that can be combined with
site-side consultation services for the optimal outcome.
However, all of the content that is displayed by the Ajax widgets is invisible to search engines. A search engine spider will not execute the code contained in an Ajax JavaScript link. Therefore, up content may appear slick and inviting to your users, a search engine will be blind to it.
Desktop Computer About Performics
Notebooks Performics provides performance-based online marketing services
and technologies for leading multi-channel marketers. Clients
benefit from Performics' custom approach to affiliate marketing,
search engine marketing and lead generation programs. The company's
proprietary tracking and reporting technology platform, advanced
market expertise, and active account management enable clients to
acquire and reacquire online customers. Performics' interests are
squarely aligned financially and strategically with clients and
distribution partners through its pay-for-performance model.
Performics' 200-plus clients include: America Online, Bose, Eddie
Bauer, HP Shopping, Kohl's, L.L.Bean, Motorola, Northern Tool,
Target and Williams-Sonoma. Performics is the only recognized
industry leader providing both Affiliate Marketing Services and
Search Engine Marketing.
Lenovo About Netconcepts
Hard Drive Netconcepts is a web development and consulting company
specializing in search engine optimized e-commerce websites and
offering advice on all aspects of e-business and website
development. Netconcepts has been helping companies exploit
commerce opportunities online since 1995. Committed to offering
clients innovative solutions and proactive service, the company
adopts the role of technology partner, offering a comprehensive
range of e-business services designed around clients' individual
e-business goals.
Travelstar Netconcepts' clients include: Infospace Inc., Homestead
Technologies, MP3.com, Midwest Airlines, The American Marketing
Association, Giftcertificates.com, Gorton's, Mathworks, Wella,
Cabela's, Northern Tool, Sara Lee Direct and The Sharper Image.
Gateway Contacts
Laptop Parts
media imPRessions, Inc.
Kraig Smith, 312-222-9591
ksmith@media-impressions.com
or
Performics
Kristin Anderson Hall, 312-739-0366
khall@performics.com
or
Netconcepts
Brian Klais, 608-285-6600
bklais@netconcepts.com
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