Hertz drives online traffic
Laptop Battery Hertz is launching a pan European affiliate
marketing program to boost
bookings over the Internet. Hertz will use TradeDoubler's
European affiliate network to enhance its online
marketing presence across five
markets.
For the past two years, TradeDoubler has worked with Hertz in Spain to develop and test various online marketing activities at a local level. Hertz saw positive results with the initiative, resulting in a significant increase in traffic to the local website. Hertz is now looking to find new consumers and raise awareness with online shoppers to develop and expand the company’s online business across Europe. Hertz selected TradeDoubler for its industry knowledge and expertise, European reach, and extensive network of over 93, 000 active publishers.
Thinkpad Through the programme, Hertz will advertise on thousands of
websites across Europe in order to grow the company's brand appeal
to web savvy customers and increase the number of online
rentals.
Will Cooper, Chief Marketing Officer at TradeDoubler, "We will be able to provide Hertz with data regarding which sites and which creatives drive the most traffic and generate the most bookings. The ability to provide access to this level of data is one reason why companies are allocating increasing portions of their marketing budgets towards online. We believe we will provide Hertz with one of the most cost efficient online marketing channels which will play an integral part in helping them achieve their targets."
Microsoft Hertz plans to integrate the TradeDoubler affiliate programme
into the company's core marketing strategy, from 1st
December. The program will be supported by TradeDoubler's scalable,
independent tracking technology, enabling Hertz to ensure the best
return on investment through the ability to measure the performance
of each lead that is generated by TradeDoubler.
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Laptop Computers "As an increasing number of users are turning to the Internet
for their rental needs, Hertz is constantly looking to expand its
business online and increase
brand awareness over the Web," Lesley Lindberg, Director of
Marketing, Hertz Europe.
laptop computers is driving strong sales for notebook computers, according to the latest quarterly sales figures from the research firm IDC, which reported a 37% computer sales for the second quarter, compared with a year earlier. In the U.S., laptop sales grew 17.7%, while sales of desktop computers and servers fell 4%. The New York Times ( 10), CNET ( 10)
Laptop Computer Will Cooper, Chief Marketing Officer at TradeDoubler, commented:
"We will be able to provide Hertz with data regarding which sites
and which creatives drive the most traffic and generate the most
bookings. The ability to provide access to this level of data is
one reason why companies are allocating increasing portions of
their marketing budgets towards online. We believe we will provide
Hertz with one of the most cost efficient online marketing channels
which will play an integral part in helping them achieve their
targets."
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