Canada launches travel portal
Laptop Battery The Canadian Tourism Commission (CTC) is launching an innovative
new marketing communications strategy in support of the Canada Keep
Exploring brand campaign.
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Thinkpad The new initiative will result in the creation of the
nationally-focused travel portal, Canada.travel, which will debut
for consumers in the second quarter of 06. The announcement was
made at the official launch of .travel, the top level domain for
the worldwide travel industry.
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Microsoft According to Michele McKenzie, president and CEO of the CTC, by
consolidating our Canadian tourism assets under the Canada.travel
domain, the CTC, along with the Tourism Industry Association of
Canada (TIAC), the Association of Canadian Travel Agencies (ACTA),
the Hotel Association of Canada (HAC) and other tourism-related
organizations, provinces, cities, and communities, will provide a
unified and easy-to-navigate online world of travel for consumers
and businesses alike to explore Canada.
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Laptop Computers The Canada.travel domain name will be the foundation of the new
Canadian travel portal, says Jens Thraenhart, the CTCs new
executive director of marketing strategy and customer relationship
management. The initiative will give the CTC the necessary platform
to execute a consumer-centric strategy enabling us to facilitate a
value exchange between travelers to Canada and industry
partners.
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Laptop Computer An early supporter of the .travel concept, the CTC has also
worked to protect the integrity of the domain for consumers by
ensuring the protection of all Canadian place names and encouraged
Canadian travel destinations to secure their rightful names in the
.travel Internet space. The CTC understands the intrinsic value of
the industry domain and continues to be a global innovator by
setting the pace for .travels strategic utilization, said Ron
Andruff. We envision Canada.travel as much more than a domain name,
adds McKenzie. We see it as a valuable portal to promote Brand
Canada and enhance Canadian e-commerce for decades to come.
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