Enhanced MSN Communication Services Deliver Compelling
Opportunities for Advertisers
Volvo, Sprite and adidas are Some of First MSN
Advertising Partners to Use New
Ways for Marketers to Communicate Their Brand and Connect with the
MSN Audience
REDMOND, Wash., April 7 /PRNewswire-FirstCall/ -- MSN today
announced new opportunities for advertisers to more deeply
integrate their brands into consumers' overall communications
experience with the latest version of MSN(R) Messenger and MSN
Spaces. At the center of the offerings are branded theme packs* for
MSN Messenger 7.0, which offer engaging ways to interact with a
brand while also extending the life of the ad campaign and helping
increase advertisers' return on
investment.
In addition to new global
advertising opportunities in MSN
Messenger, MSN announced the first U.S.
advertising partner for MSN Spaces:
Volvo Cars of North America LLC. MSN Spaces is a new service
through which millions of consumers can share their stories with
their friends and family or the entire world. The new campaign from
Volvo taps into the storytelling power of the Internet in an
entertaining manner that advertises the brand and also helps
introduce consumers to new stories from the community.
Laptop Battery "Deeper brand integration into MSN Messenger and MSN Spaces will
enable our advertisers to connect with their target audiences in
more creative, spontaneous and unobtrusive ways," said Joanne
Bradford, vice president and chief media revenue officer for MSN.
"Integrating great advertising opportunities is core
to our product development process, and as consumers connect
through these new branded entertainment experiences in the MSN
environment, the results for advertisers are higher brand awareness
and favorability."
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Thinkpad Advertising Reaches Heart of MSN
Messenger Experience
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Microsoft Every month more than 155 million active users log in to the MSN
Messenger service. The new theme packs in MSN Messenger 7.0, which
include backgrounds, emotions, dynamic display pictures and Winks,
provide marketers with more compelling opportunities to position
their brands at the heart of the consumer's online experience in a
tangible and viral way. With theme packs, customers can use the
best of customized content from within the MSN Messenger service to
personalize their MSN Messenger experience in just one click.
Advertisers including Sprite and adidas have signed up to deliver
theme packs with the MSN Messenger 7.0 launch.
Some VoIP service providers have addressed the issue by instituting enhanced 911 services, the same as for cellular phone users, but there are still issues that remain. For instance, if a caller is on a VoIP through their laptop computer, or in a different location, the enhanced 911, may not be able to effectively track the computer because they are on an IP network.
Laptop Computers Sprite, the world's leading lemon-lime soft drink, has
incorporated new MSN Messenger advertising features within the
recent launch of "The Scenario"
(http://music.msn.com/thescenario ), an
exclusive, branded online entertainment experience designed for
teens. Created in collaboration with the MSN Branded Entertainment
and Experiences Team, "The Scenario" brings Sprite-obsessed
spokesperson, Miles Thirst, to life in the digital world through an
MSN Messenger theme pack in the U.S., among other things.
generation dynamic content from MSN Direct, nuvi 780 is one resourceful personal travel assistant. Using the included receiver and free trial service to MSN Direct, you can check the weather, avoid traffic backups, compare local gas prices, get enhanced movie listings, stock information, news and local events when you travel with your unit. Even plan trips from the convenience of your computer, via Windows Live Local, and wirelessly send locations to nuvi 780.
Laptop Computer Adidas, a global leader in sports apparel delivering
state-of-the-art sports footwear, apparel and accessories, will be
integrating its brand and have a stronger global presence within
MSN communications services beginning today. The new MSN Messenger
7.0 adidas-branded theme packs, available today in eight countries,
will promote the newly launched adidas_1 shoe. adidas ads also will
be prominently featured on the new MSN Today site, which provides
customers with entertaining and popular content. In addition,
rich-media adidas ads will be integrated into customers' MSN
Messenger games experience.
Other advertising options for MSN Messenger 7.0 include these: -- MSN Video Conversation. More than 30 million unique users each month use MSN's basic webcam feature. With MSN Messenger 7.0, MSN will introduce MSN Video Conversation, which includes full-screen synchronized audio and video capabilities. Advertisers will have the opportunity to host a brief commercial-like experience before each MSN Video Conversation session, reaching a highly engaged audience. -- Conversation window text ads. New advertising space in MSN Messenger 7.0 includes a text ad at the bottom of the MSN Messenger screen that sends consumers directly to the marketer's ad or Web site with one click. -- MSN Tabs. Another new way for advertisers to prominently integrate their brands on MSN Messenger is by sponsoring MSN Tabs, which allow consumers to click directly through to information and services elsewhere on the MSN network from within the Messenger window and closely engage with advertisers' brands. -- MSN Today. MSN is offering even richer video and advertising opportunities on the new version of MSN Today. MSN Today offers rich-media sponsorship opportunities, and advertisers in the U.S. can leverage the video advertising opportunities to captivate the attention of the global MSN Messenger community. -- Half banner. MSN will continue to offer advertisers a half banner space in the MSN Messenger client. The format of the ad remains the same; however, a refresh of the main window will make it more useful and compelling.
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Desktop Computer New Ad Opportunities on MSN Spaces Effectively Reach
Fast-Growing Audience
Notebooks With the launch of MSN Spaces today, MSN announced that Volvo
Cars would be the U.S. launch partner and the first MSN advertising
partner for the service. MSN Spaces enables consumers to easily
create and maintain a personal Web site for posting blogs, online
photo albums, personal music lists and other content they
want to share with others. More than 4.5 million consumers have
already started their own MSN Spaces sites since December 2004,
when the beta version of this service became available, giving
Volvo access to a highly valuable and rapidly expanding
audience.
Lenovo MSN and Volvo approached the advertising opportunity with the
service in a new and innovative way. Volvo sought to partner with
MSN because of the unique opportunity offered by MSN Spaces to
reach users who are engaged in telling the stories of their lives,
mirroring the "Volvo for life" brand campaign. The campaign centers
on the What's Your Story? theme, which includes a destination Web
page (http://whatsyourstory.msn.com/ ) that enables consumers to
discover great stories being told by others in the MSN community.
Besides the What's Your Story? component of the Volvo and MSN
Spaces advertising campaign in the U.S., Volvo's ads on the service
include a universal ad package on the MSN Spaces home page,
unobtrusive text links with graphics at the top of users' personal
Spaces, and sponsored MSN Spaces with editorial content initially
from MSN Autos and MSN Money, with expansions planned.
Hard Drive "We're pleased to be the first and exclusive brand featured in
the latest launch of MSN Spaces in the U.S., a unique and popular
destination for the types of consumers Volvo is eager to reach,"
said Denise Clause, e-business manager of Volvo Cars of North
America LLC. "MSN's combination of digital innovation, exceptional
creative assistance, comprehensive account support and unparalleled
worldwide audience reach has enabled Volvo to consistently attain
or exceed its online advertising benchmarks year after year."
Travelstar MSN will expand the advertising opportunities for marketers in
all global markets where MSN Spaces is available. The unobtrusive
text links with graphics at the top of customers' personal Spaces
and a sponsored placement on the MSN Spaces home page will offer
attractive prospects to reach targeted local audiences.
Gateway About MSN
Laptop Parts MSN attracts more than 380 million unique users worldwide per
month. With localized versions available globally in 40 markets and
20 languages, MSN is a world leader in delivering
Web
services to consumers and online advertising
opportunities to businesses worldwide. The most useful and
innovative online service today, MSN brings consumers everything
they need from the Web to make the most of their time online. MSN
is located on the Web at http://www.msn.com/ . MSN worldwide sites
are located at http://www.msn.com/worldwide.ashx .
Software About Microsoft
Hard Drives Founded in 1975, Microsoft (NASDAQ:MSFT) is the worldwide leader
in software, services and solutions that help people and businesses
realize their full potential.
Electronics * Theme packs other than those from advertisers may be offered
for a fee.
Canon NOTE: Microsoft and MSN are either registered trademarks or
trademarks of Microsoft Corp. in the United States and/or other
countries.
Desktop Pc The names of actual companies and products mentioned herein may
be the trademarks of their respective owners.
Desktop Computers
Source: Microsoft Corp.
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