MicroStrategy Rated Number One in Customer Loyalty According to The OLAP Survey 4
MicroStrategy Customers Most Loyal and Satisfied
McLean, Va., February 22, 2005 MicroStrategy Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that in a survey of companies using different business intelligence software to improve their performance, those using MicroStrategy are the most loyal and satisfied, giving MicroStrategy an overall loyalty score of 83.4%.
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In addition, over 87% of the respondents at these companies indicated they would select MicroStrategy as their single enterprise-wide software for data reporting and analysis.
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These results were obtained from The OLAP Survey 4 (http://www.survey.com/olap), which was conducted by independent analyst Nigel Pendse. Based on a detailed survey of nearly 1,000 customer sites, MicroStrategy received the highest customer loyalty score of the 10 business intelligence products evaluated. The loyalty score was based on four quantified criteria:
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Those that did not raise interest rates solely because of credit report data included American Express, Bank of America, California Bank & Trust, State Farm and BB&T, according to the survey. 402 Consumer Action, "2004 Credit Card Survey, " www. action. #Topic_01 The survey found that Capital One also did not practice universal default, Sherry said.
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* Fewest deterrents for wider deployment of existing BI products
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* Inclination to buy more seats of each product
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* Rate of product abandonment
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* Preference for standardizing on a specific BI product
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The products reviewed in The OLAP Survey 4 in rank order by top loyalty score were:
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| BI Vendor | Customer Loyalty Rank | Overall Loyalty Score |
| MicroStrategy | 1 | 83.4% |
| Applix TM1 | 2 | 81.0% |
| SAP BW | 3 | 81.0% |
| Microsoft AS | 4 | 78.9% |
| MIS Alea | 5 | 74.3% |
| Oracle OLAP Services | 6 | 74.3% |
| Business Objects | 7 | 70.7% |
| Hyperion Essbase | 8 | 67.3% |
| Oracle Discover | 9 | 64.9% |
| Cognos PowerPlay | 10 | 62.8% |
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These loyalty results are somewhat surprising in that the other well-known BI vendors who have pursued a growth strategy based on acquisitions, have much lower levels of customer loyalty; whereas MicroStrategy, which has concentrated on a single product architecture and has grown organically, came out on top, reported Nigel Pendse, author of The OLAP Survey 4.
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"Customers today are skeptical about IT investments, and become loyal only after they have successfully used the technology and received some tangible benefit, said Sanju Bansal, MicroStrategys COO. The fact that MicroStrategy customers continue to be the most loyal is a testament to the business value MicroStrategy provides. The preference for standardizing on MicroStrategy is indicative of MicroStrategys ability to serve organizations' decision making needs from a single integrated reporting and analysis architecture."
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To view a summary of The OLAP Survey 4 results, go to: http://www.microstrategy.com/bisurvey
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About The OLAP Survey 4
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The OLAP Survey 4, the largest and most comprehensive survey of OLAP products to date, is a quantifiable survey of the $4 billion OLAP market. The Survey, conducted by Nigel Pendse and Survey.com, analyzed data from nearly 1,000 sites in 51 countries. No vendors were involved in developing the questions, or in sponsoring the survey, making it the most reliable and unbiased research on the OLAP market. This year's survey asked more than 50 usage and adoption questions concerning 42 different OLAP products.
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About MicroStrategy
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Founded in 1989, MicroStrategy is a worldwide leader in the business intelligence software market. Leading Fortune 2000 companies are integrating MicroStrategy's business monitoring, reporting, and analysis software into their operations. The MicroStrategy Business Intelligence Platform(TM) distills vast amounts of data into vital insight to help drive cost-efficiency, revenue-generation, and productivity. Top companies are using MicroStrategy to cost-effectively empower thousands of employees, partners, and suppliers with the business insight they need to make better business decisions everyday.
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MicroStrategys enterprise-class customers include Aventis, eBay, General Motors, Lowe's Companies, Pfizer, Sprint, Telecom Italia, U.S. Postal Service, Visa International, Wells Fargo, and Yahoo!. MicroStrategy also has relationships with systems integrators and application development and platform partners, including IBM, HP, PeopleSoft, Sun, and Teradata, a division of NCR. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy's software, visit MicroStrategy's Web site at http://www.microstrategy.com.
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This press release may include statements that may constitute "forward- looking statements," including its estimates of future business prospects or financial results and statements containing the words "believe," "estimate," "project," "expect" or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the "Company") to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 8 software on a timely basis; the Company's ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company's products in the marketplace; the timing of significant orders; delays in the Company's ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
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