Sony Computer Entertainment America Adds Two Award-Winning Game
Titles to the PlayStation(R)2 'Greatest Hits' Library
God of War(TM) and Gran Turismo(TM)4 Popular With Gamers, Sales
Exceed 2.5 Million Units
FOSTER CITY, Calif., March 1 /PRNewswire/ -- Sony Computer
Entertainment America Inc. today announced that two of its first
party software titles will be
added to the PlayStation(R) 2 "Greatest Hits" software
portfolio: God of War(TM) and Gran Turismo(TM)4. These two
award-winning game titles account for sales in excess of 2.5
million units and join the expansive library of 123 "Greatest
Hits" titles that are already popular with PlayStation 2 users.
PlayStation 2 "Greatest Hits" games are available in stores and
online for as low as $19.99 SRP.
"With more than one billion pieces of software shipped worldwide,
PlayStation 2 is the fastest-selling gaming platform on the
market," said Jack Tretton, executive vice president, co-COO, Sony
Computer Entertainment America. "Our collection of 'Greatest Hits'
games gives our customers access to hundreds of titles, including
some of our most popular, award-winning games, at a value price."
About Recently Added "Greatest Hits" Titles: -- God of War(TM) was developed by Sony Computer Entertainment America's Santa Monica Studios and was created by the award-winning director of the multi-million selling Twisted Metal(R) franchise. God of War is a single-player action-adventure game based on the dark brutal world of Greek mythology. In God of War, players take the role of an ex-Spartan warrior named Kratos and embark on a merciless quest to destroy Ares, the God of War. Since its initial release in March 2005, God of War has received more than a dozen "Game of the Year" awards from both the industry and media, most notably from the Academy of Interactive Arts and Sciences, Electronic Gaming Monthly, IGN, MAXIM, Play Magazine, Playboy Magazine and many more. Rating: "M" for Mature -- Gran Turismo(TM)4, developed by Polyphony Digital Inc., provides the most authentic driving simulation available in the marketplace today. The game features extend above and beyond just pure automotive racing, providing a unique destination for automotive and PlayStation 2 enthusiasts to enjoy car culture in every dimension -- extending that goal is highlighted through the availability of more than 700 cars, up to 100 tracks and new modes such as "B-spec (Director mode)" and "Photo Mode." With more than 45 million units sold worldwide, the Gran Turismo franchise continues to redefine the automotive genre in the gaming marketplace and serves as a unique medium for auto manufacturers to showcase their cars. In 2005, Gran Turismo 4 received IGN's "2005 PlayStation 2 Racing Game of the Year" award and its acclaimed director, Kazunori Yamuchi, was listed #1 in the United Kingdom's Car Magazine Automotive Power List and #17 in Motor Trend Magazine's most influential automotive list. Rating: "E" for Everyone
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Thinkpad Sony Computer Entertainment America has developed a new
marketing campaign to support the PlayStation 2 "Greatest Hits"
inductions that covers print and online outlets. Print
advertising breaks on March 16,
2006 and will reach millions of readers nationwide through
placements in Entertainment Weekly, ESPN and Rolling Stone. Online
advertising will begin on March 2,
2006 and continue through the end of the month on sites such as
AOL.com and Yahoo.com.
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Microsoft In addition, the company has developed a dedicated TV campaign
surrounding the two latest "Greatest Hits" inductees. The
television advertising campaign kicks off on
March 6, 2006 and runs through the end of April 2006 on various
network, cable and syndication programming.
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Inc.
We know that advances in technology can only enhance the gaming experience. We can be bigger, faster and more impressive than ever before. Chris Deering, executive Chairman With a highly distinguished career spanning 25 years in the entertainment industry, Mr Deering is recognised globally as one the gaming market¯ leading figures. Prior to joining Codemasters in January 2006, Mr Deering was President of Sony Europe, Consumer Electronics Division, ( 2005) as well as Chairman ( 2005) and CEO ( 2005) of Sony Computer Entertainment Europe.
Laptop Computer Sony Computer Entertainment America Inc. continues to redefine
the entertainment lifestyle with its PlayStation(R)
and PS one(TM) game console, the PlayStation(R)2 computer
entertainment system and the PSP(TM) (PlayStation(R) Portable)
entertainment system. The PlayStation 2 computer entertainment
system is set to revolutionize the
home entertainment market,
offering the most compelling interactive content and the
capability to be used as a network terminal in the coming
broadband era. PSP is a new portable entertainment system that
allows users to enjoy 3D games, with high-quality full-motion
video, and high-fidelity stereo audio.
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Desktop Computer Recognized as the undisputed industry leader, Sony Computer
Entertainment America Inc. markets the PlayStation family of
products and develops, publishes, markets and distributes software
for the PS one game console, the PlayStation 2 computer
entertainment system and the PSP system for the North American
market. Based in Foster City, Calif., Sony Computer Entertainment
America Inc. serves as headquarters for all North American
operations and is a wholly-owned subsidiary of Sony Computer
Entertainment Inc.
Notebooks Visit us on the Web at http://www.us.playstation.com/
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Source: Sony Computer Entertainment America Inc.
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