NovaStor Launches Partner Program to Propel Online Backup Market
SIMI VALLEY, Calif.--(BUSINESS WIRE)--Aug. 16, 2004--NovaStor Corp. is launching a channel partner program to help value-added resellers (VARs) and service providers (xSPs) profit from fast-growing demand for online data backup. Along with an early lead in the backup service market, becoming a NovaStor Valued Partner (NVP) arms channel affiliates reselling NovaStor's comprehensive suite of software with sales, marketing and technical support based on sales volumes. NovaStor will define a Professional Services Program helping VARs and xSPs speed return on investment.
The Online Opportunity
Several dynamics now fuel the market opportunity for online backup services: changing regulatory mandates (Sarbox, SEC, HIIPA) for retaining records and email, the affordability of high-speed bandwidth, and advances in file differential technology such as NovaStor's FastBIT II technology that make incremental backup highly efficient. With online services, end users can meet data protection and regulatory needs at a low monthly cost without investing in additional hardware and software, and with the added benefit of having data stored offsite for greater peace of mind in the event of disaster.
For resellers and service providers, joining the NovaStor Valued Partner program speeds entry into the burgeoning online data backup market with distinct competitive advantages:
-- Greater account control and value-add to customers,
-- Recurring monthly revenues for providing services,
-- Higher margins on sales in accordance with NVP sales performance,
-- Higher customer retention with subscribers less likely to defect from providers storing critical data,
-- Extensive support from NovaStor and/or Ingram Micro.
"NovaStor's new channel program offers resellers and service providers the tools they need to successfully sell and service online data backup for today's mainstream and vertical business markets," said Brian Wiser, vice president of Marketing, Ingram Inc. US. "As NovaStor's master distributor, we are working fast to grow the company's sales presence throughout North America and increase awareness surrounding its channel programs and online backup solutions."
The Partner Program
The NVP program framework establishes three levels of participation addressing individual goals within the channel community:
-- Silver: New market entrants work through Ingram Micro to discover the compelling proposition of data backup with no long-term commitment as they progress in sales,
-- Gold: Established resellers and xSPs achieving minimal quarterly goals deal directly with NovaStor earning greater discounts and marketing assistance as well as direct access to NovaStor technical support and product management,
-- Platinum: Partners meeting elite Platinum-status certification requirements receive premium pricing and maximum marketing support.
"The NVP program offers resellers and service providers a cost effective way to enter the online backup market and build a recurring revenue stream with minimal investment," says Shaun Walsh, the company's COO/VP Marketing. "We expect online backup to achieve a CAGR of 60% with the market exceeding $400 million by 2006. Our new channel program enables our partners to capture this opportunity with vital services that drive deeper customer relationships by meeting customers' business and regulatory requirements for keeping data available."
Comprehensive Data Continuity Solution Suite
Onsite or online, NovaStor delivers the industry's most comprehensive suite of data continuity solutions targeting:
-- Small/home-based businesses: Simple to use NovaBACKUP(TM) software enables backup from a single PC or server to tape, partitioned hard drives, CDs and DVDs,
-- Networks/larger businesses: NovaNET(TM) performs tape and disk-based backup for any size Windows, NetWare or Linux network,
-- Online/Service Providers: NovaNet-WEB(TM) unlocks the exploding market for offsite data backup, bringing greater peace of mind to end-users and new recurring revenue streams to value-added service providers.
Sales, Marketing, Tech Support
Through the NVP program, partners in good standing can avail themselves of unique sales and marketing venues designed to promote a reseller's own brand including:
-- Web Seminars hosted by NovaStor under the partner's company brand,
-- "Backup University" seminars promoting lead-generation,
-- Opportunity Identification Program (OIP) allowing partners to register opportunities with NovaStor for increased pre-sale and technical support,
-- Professional Services hastening time-to-revenue (to be formalized this fall).
About NovaStor
Based in Simi Valley, CA, NovaStor Corp. began delivering data backup and recovery solutions in 1987. NovaStor was among the first to help resellers and service providers fulfill the burgeoning demand for online, offsite backup. NovaStor solutions are available worldwide direct and through channel partners. For more information, please visit http://www.novastor.com.
Contacts
Strategies, Ink
Liza Kurtz, 928-282-6929
lizakurtz@aol.com
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