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Poindexter Systems And Digital Envoy Partner To Increase Online Advertising Effectiveness

New York, NY and Norcross, GA, April 13, 2004 - Poindexter Systems, Inc., a leading provider of performance optimization technologies that enable online marketers to maximize the performance and profitability of their Internet-based advertising and media campaigns today announced that it has formed a strategic alliance with Digital Envoy, provider of NetAcuity, the leading IP Intelligence solution that allows localized content to be served to Web site users for targeted branding and acquisition campaigns. Poindexter has licensed Digital Envoy's solution, which will be integrated into the company's Progressive Optimization Engine (POE). The combination will provide customers with industry's most intelligent and accurate marketing optimization software.
Under the terms of the agreement, Digital Envoy will supply Poindexter with its IP Intelligence data, allowing Poindexter to refine its ability to deliver real-time audience segmentation and database marketing using geographical variables including continent, country, state, county, city or township, postal code, area code, ISP, domain and time zone.

Laptop Battery "Digital Envoy's advanced IP Intelligence solution, combined with POE, offers customers a compelling solution by providing a level of return on their online advertising investment that is unmatched in the industry," said Rich Person, chief executive officer of Poindexter Systems. "We are confident this partnership will yield positive results for both companies as agencies, publishers, and enterprise customers are looking to target their campaigns by location with a high-level of precision."

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Thinkpad Poindexter's POE provides an improved level of targeting, data analysis and return on investment for online advertising campaigns previously unachievable with first generation ad serving and optimization solutions. POE is the industry's first real-time, statistical modeling platform offering Media Optimization, Creative Optimization and Brand Optimization applications.

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Microsoft "We're delighted that Poindexter selected Digital Envoy's IP Intelligence solution to further enhance its customers' online campaign effectiveness with advanced geo-targeting capabilities," said Rob Friedman, Executive Vice President, Corporate Development, Digital Envoy. "Poindexter's POE is a true next-generation marketing optimization platform and by integrating NetAcuity it is taking online advertising accuracy to a new level in an effort to reach end-users in specific audience segments with highly targeted and relevant campaigns."

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Laptop Computers About Digital Envoy
Digital Envoy's NetAcuity is the leading IP Intelligence solution, and is used by some of the world's largest networks, Web sites and enterprises including Google, Time Warner, Microsoft, Cable & Wireless, Ask Jeeves, Verisign, Disney, Siemens, Philips, InfoSpace, Abbott Labs, Network Associates, Digital River, CNN.com and many others. The company's patent-pending technology provides new intelligence about an IP address such as location, connection speed and domain name, enabling a deeper understanding of the online customer. For more information, visit www.digitalenvoy.net.

Laptop Computer About Poindexter Systems
Poindexter Systems, Inc., a leading provider of performance optimization technologies that enable direct marketers to maximize the performance and profitability of their online advertising campaigns. The company's Progressive Optimization Engine (POE) is the industry's first real-time statistical modeling platform that uses clustering and predictive modeling to identify audience viewing behavior and response to various ads. Using Poindexter's flagship POE Optimization Suite, companies such as America Online, American Express, Continental Airlines, and T-Mobile have significantly enhanced the accuracy and effectiveness of their online advertising campaigns, maximizing their budgets and customer response. For more information, call 212-441-4222 or visit our website at www.poindextersystems.com.

According to the indictment, Jones would steal various IBM and Penguin computer servers from Verisign's warehouse in Virginia and sell them to Johnson. Johnson would then sell the servers to several individuals, who would sometimes place them for sale on eBay. As a result of this scheme, the indictment alleges that Jones and Johnson caused Verisign to lose more than $120, 000 worth of computer equipment. In the indictment, Jones and Johnson are charged in three counts with causing the interstate transportation of stolen property, namely IBM 330 and 335 servers, in violation of 18 U.S.C.

Desktop Computer Media Contacts:
Susan Daw
Digital Envoy
678-258-6328
Dan Carter
Racepoint Group
617-583-1331

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