internetTVpartners to Deliver Infomercials to Cellular Telephones and the Internet
iTV Signs Media Consulting Associates, LLC to Consulting Deal
PHILADELPHIA--(BUSINESS WIRE)--June 22, 2004--internetTVpartners (iTV) today announced the appointment of Media Consulting Associates, LLC to represent them in the entertainment, communications and creative communities for distribution of infomercials to the cellular and wireless marketplaces including cellular telephones, PDAs and the Internet.
"This association represents the first alliance of its kind to address the delivery of a targeted video advertising message to mobile audiences," said Herman Rush, spokesman for MCA. "We are very excited to be involved in this innovative approach to advertising."
Commenting on this agreement Michael Cimino, President and CEO of iTV said, "Our relationship with MCA is designed to bridge the gap between the traditional entertainment community, the direct response marketing companies, and the ever increasing mobile consumer."
"This is the ultimate in target marketing and literally puts Direct Response ads in the hip pockets of mobile consumers through the use of SmartVideo's (SMVD.OB) state of the art technology. Without question, this will extend the reach of Direct Response marketers and facilitate the use of their best marketing tool, their infomercials, on their Websites. We believe full-motion video will certainly enable them to sell more products than by using still pictures and product descriptions alone," Cimino continued.
"Prior to selecting a service provider, we looked at a number of companies but none of them even came close to the reliability and quality of service SmartVideo provides. As a Windows Media(R) 9 Series Certified Hosting Provider their technology is clearly superior to anything else on the market today," Cimino concluded.
iTV also plans to launch a 24-hour on-demand Internet broadcast site where every infomercial and direct response television spot presently airing on traditional broadcast, cable and satellite channels, will be available. Viewers will be able to purchase the products directly from the site.
"I am extremely pleased that iTV has selected SmartVideo as its service provider and with the collaboration between iTV and MCA in helping to extend our technology to the Entertainment and Communications fields as they enter the lucrative direct response industry," said Richard Bennett, Jr. president and CEO of SmartVideo Technologies, Inc.
About iTV
InternetTVpartners, led by Michael Cimino (a longtime infomercial industry insider), is the exclusive distributor of SmartVideo services to the direct response retailing industry. iTV is solely dedicated to providing services that will increase the Web revenues and conversion rates of its client companies. From enabling direct marketers to broadcast their shows in their entirety, embedded calls-to-action, and user testimonials (such as before & after comparisons) from their sites, to video email campaigns where the celebrity or the show host invites the viewer to visit the site and receive an incentive for clicking the link provided. Everything iTV does is designed to increase the marketer's revenues, at no additional expense to the client. To learn more about iTV please go to www.iTVpartners.tv.
About MCA
MCA was founded by four of the entertainment industry's top executives: Herman Rush (former CEO of Columbia Pictures Television Group), Jerry Katzman (former President of The William Morris Agency), Ave Butensky (former President of the Television Advertising Bureau) and Joe Indelli (former Executive Vice President of Orion Pictures Television Group).
About SmartVideo
Based in Norcross, GA, SmartVideo Technologies, Inc., a Windows Media(R) 9 Series Certified Hosting Provider, is a leading provider of turnkey digital media solutions that allows for the management of live or on-demand high quality video presentations delivered via the Internet, cellular or wireless devices. SmartVideo's proprietary technology enables video content to be viewed on both broadband and dial-up Internet connections. SmartVideo's Internet solutions can be streamed over the Internet at speeds as low as 23Kbps and at an average of 15 frames per second, allowing its clients to reach more than 95% of all Internet users. The Company's stock is traded on the OTC Bulletin Board under the symbol SMVD.OB. Additional information on SmartVideo including sample demos can be found on the Company's Website at www.smartvideo.com or www.smartvideo.ca.
Contacts
InternetTVpartners
Michael Cimino, 800-957-5001
www.iTVpartners.tv
or
SmartVideo Technologies
Investor Relations & Corporate Communications
Ron Warren, 770-729-8777
www.smartvideo.com
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