MS and Nintendo Bullish Over Future
Laptop Battery Both stated similar views that hardware and software developers must change their direction in order to prevent the games market from becoming stagnant.
Nintendo have been emphasising software over hardware for a while now, but it's particularly interesting to see Robbie Bach of Microsoft agreeing with Iwata San.
Iwats commented: "We have reached a turning point In Japan, software and hardware sales across the whole industry are in decline and this looks set to continue."
Iwata also predicted that "the US and Europe will be in a similar situation if all that we can offer is more complex and time-consuming games. We cannot continue to sell games software the way we did in the past. Nintendo has always been hoping to create unprecedented interactive entertainment, which is not solely dependent on the emergence of new technologies."
Microsoft's Bach stated: "We believe that software - not silicon - will define the next generation. While hardware grows in leaps and bounds, software provides for continual innovation, independent of the next 'box'."
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