Laptop Battery You've spent a good deal of time creating an awesome website with very enticing advertising copy that is very successful in getting your customers to click the "Buy Me" button. However, after examining your websites logs you've come to notice a very ugly pattern - your customers are abandoning your website after they decide to buy your product (after they click the "Buy Me" button). This is called shopping cart abandonment, because it is usually the purchasing process within your shopping cart that scares the customer away.
- Within the always on screen shopping cart, customers have the option of calculating shipping and sales tax at anytime. This provides great convenience and reduces abandonment.
- Every product within the shopping cart is a hyperlink back to the relevant product detail screen. Should a customer forget the details of an item they can easily link to the product page.
- When products are on sale or coupons are used, savings are highlighted in the shopping cart making customers feel even better about making a purchase. Customers can also enter coupons at anytime.
Thinkpad Let's go over 5 ways to reduce shopping cart abandonment:
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Microsoft 1. Be crystal clear as to what needs to be done: Complex shopping carts are a sure way to scare away potential customers. Make sure the instructions on what needs to be filled out are simple, easy to read, and easy to edit. Also, if the checkout process is multi-paged, make sure the button or link to get to the next page is clearly displayed.
It has been reported that an average of 59.8% of intended shopping cart purchases are aborted before converted. What this statistic is really saying is that many shopping cart sites are losing more than half of their potential revenue due to %êhopping Cart Abandonment% Yes you heard correctly, shopping carts are being orphaned left right and center and this is resulting in lost revenue and poor conversion rates.
Laptop Computers 2. Add a progress meter: The typical purchasing process for a given product on a website is multi-step (multi-page). While it is good to keep these steps to as few as possible, it's even better to let your customer know what step they are on. A progress meter simply tells the customer what step they are in within your purchasing process. You've probably seen them in action on some of your favorite websites. It could be a graphical meter or a simple text-based indicator. A progress meter is absolutely necessary to help reduce shopping cart abandonment.
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Laptop Computer 3. Show the product (or products) in the shopping cart: This can be a small picture, or a very brief (but specific) description of the product. Make sure the picture or description of the product contains a popup link that shows all the details and benefits the product has to offer. Remember, as customers fill out the purchase form they need to see what they are actually buying - so they know exactly what their purchase consists of - and you'll also find that many just need to reread the benefits before they continue with their purchase.
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Desktop Computer 4. Provide the shipping & handling costs upfront: It's a good idea to include the S&H costs in the first step of the check out process - or even better, include the costs in the product description page. Even though they were well aware of the S&H costs, potential customers get quite annoyed when they spend 10 minutes of their time typing all their checkout information to find that the total cost just shot up $15 for S&H on the last step.
Notebooks 5. Add some comfort logos: Do you belong to the BBB? If so, display the BBB logo on the website. Another good logo is the Hacker Safe logo (www.scanalert.com) indicating that your website is Hacker Safe certified. Simple Verisign and credit card logos are also beneficial in adding more comfort to the process.
Lenovo There you have it... five good ways to help put the brakes on your shopping cart abandonment rate.
Hard Drive Sincerely,
Michael Ellis
Catalogue: Internet Business | Ecommerce
Title: Top 5 Surefire Ways to Reduce Shopping Cart Abandonment By: Michael Ellis
