TACODA Systems Promotes Charles C. Smith to Vice President of
Publisher Sales
Laptop Battery NEW YORK (June 22, 2004) TACODA Systems, the industry pioneer in
behavioral targeting and audience management, serving more clients
with more sites with larger audiences than any other behavioral
targeting company in the world, today announced that Charles C.
Smith, Vice President, Operations has been promoted to the newly
created position of Vice President of Publisher Sales.
Mr. Smith, who has been with TACODA since April 2002, will report
to Curt Viebranz, the companys president and COO and assume the
sales duties of Robert Tas, who is leaving the company.
In the first issue, American Airlines cargo sales vice president Mark Najarian says the world biggest airline doesn hold freight rate 'fire sales.'
Thinkpad We are sorry to lose Robert who has so capably built TACODAs
client base, but are pleased to have someone of Charles ability and
experience to step in and represent TACODA to existing and
potential new clients, says Mr. Viebranz.
Mr. based Rackspace Managed Hosting and Vice President of Operations at Concentric (XO Communications). Before joining Aplus.Net, Mr. Yevelev had spent the last several years as Vice President of Direct Sales and Web Marketing for Intermedia.Net, and Vice President of Sales and Web Marketing at Apptix, helping to propel those companies to the top of the exchange hosting industry.
Microsoft Before joining TACODA Systems, Mr. Smith, 36, was Executive Vice
President for Corporate Development at Real Media, where he oversaw
all global business planning, business development, and M&A
activities. One of the original founders of Real Media along with
TACODA CEO Dave Morgan, Mr. Smith served the company in a number of
different roles from 1996 through the end of 2001, including Chief
Marketing Officer, VP/Advertising, and VP/Network Development.
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Laptop Computers Before Real Media, Mr. Smith worked for Gannett Newspapers in
circulation marketing and began his professional career as a
financial analyst for Macy's Stores. Mr. Smith holds a BA in
Political Science from the University of Richmond. He is married
and lives in New York City.
As vice president of marketing and customer care for Canon Computer Systems, Inc., Bergman spearheaded the development and implementation of Canon's U.S. printer and computer peripherals business strategy and marketing plan, resulting in sales growth from zero to $1 billion in four years. Prior to joining Canon in 1992, he was director of product management for Epson America, Inc., where he was responsible for marketing and product planning. Bergman was also vice president, consumer marketing for Print Technology Inc., and served as a product manager at Atari, Inc.
Laptop Computer Based in New York City, privately held TACODA Systems develops
and produces programs and strategies that enable media companies
with significant online channels to increase the value of the
audiences they sell to advertisers and e commerce partners. More
than 500 TACODA-enabled Web sites reach over 70 percent of the
North American Internet audience. TACODA Systems has a score of
corporate customers, all Fortune 1000 businesses, and includes
eight of the top 20 newspaper companies in the US. Among its
clients are: BURST Media; USNews.com; The Associated Press;
Primedias About.com; McGraw-Hills BusinessWeek.com; iVillage Inc.,
Belo Interactive; Advance Publications, Inc.s CondeNet and Advance
Internet; Hearst Corporations Albany Times-Union.com and SF
Gate.com; Hollinger International; Media General; Morris
Communications, Landmark Communications Pilot Online and The
Weather Channels weather.com; E.W. Scripps Company's Scripps
Networks and Scripps Newspapers; Torstar; Tribune Interactive; and
Gannetts USAToday.com.
"This is an example of how innovative technology can enable a significant business transformation providing real value to a client. IBM recognized the potential value of RFID early on and moved aggressively to support its clients in software, by investing in research and development, and with services, in building unique professional capabilities and skills, " said Augusto De Castro, Vice President Industrial Sector, IBM Italy. "An effective working relationship with honda was crucial to identify the process needs and envision true business benefits, having access to IBM competence centres to design the solution."
Desktop Computer Contact:
George H. Simpson
212.297.1838
georgehsimpson@att.net
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